Heirloom Vegetable Gardening

A Master Gardener's Guide to Planting, Seed Saving, and Cultural History

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Pub Date Mar 20 2018 | Archive Date Jun 19 2018

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Description

"This book is sure to be a modern classic and is one of the most important books on gardening in the current century."
—Jere Gettle, founder, Baker Creek Heirloom Seeds


Heirloom Vegetable Gardening has always been a book for gardeners and cooks interested in unique flavors, colors, and history in their produce. This updated edition has been improved throughout with growing zones, advice, and new plant entries. Line art has been replaced with lush, full-color photography. Yet at the core, this book delivers on the same promise it made two decades ago: It’s a comprehensive guide based on meticulous first-person research to these 300+ plants, making it a book to come back to season after season.
"This book is sure to be a modern classic and is one of the most important books on gardening in the current century."
—Jere Gettle, founder, Baker Creek Heirloom Seeds


Heirloom Vegetable Gardening...

Marketing Plan

Campaign Focus:
Once seen merely as an important link to history, heirloom vegetables are now appreciated by gardeners for a more practical reason: they offer flavors, colors, and textures you just don't find in most supermarkets. If you're excited by Green Glaze Collards, Anne Arundel Melons, or the Snowlflake Potato, this is the book for you.  A longtime supporter of organic gardening techniques, William W Weaver has grown each one of the 300+ varieties of vegetables in this book. This new edition contains plant zone information, advice, and dozens of new vegetables to explore. The line drawings have all been replaced with beautiful, full-color photography. As an added bonus, sprinkled throughout the gardening advice are old fashioned recipes, like Parsnip Cake, Artichoke Pie, Pepper Wine, and Henry Ward Beecher’s Favorite Turtle Bean Soup.  No matter the season, Heirloom Vegetable Gardening is a lasting reference to come back to time and again.
 
Key Selling Points:

  • Heirlooms are on the rise: Unique vegetable varieties are spurring growth of small, medium, and even the largest seed companies (Baker Creek now publishes more than 700,000 copies of their annual seed catalog!). This is a topic of interest to anyone growing edibles.
  • Author is known for his expertise on heirloom vegetables: William Woys Weaver is an IACP award-winning author who’s also a master gardener, contributing editor to The Heirloom Gardener, and owner of the Roughwood Seed Collection. 
  • Category killer: More than 300 unique plants are explored in this nearly 500-page book.

 Key Campaign Activity

  • Publicity campaign will target gardening, lifestyle, cooking, vegetarian cooking outlets
  • Utilize author’s expertise and visibility at media outlets

 Consumer Focus:

  • Quarto Knows social media campaign
  • Video trailer
  • Quarto Knows B2C email campaigns
  • Giveaways at Goodreads, select green and gardening blogs and websites

Publicity/Media:

  • National Print – gardening magazines and with gardening coverage: Horticulture Magazine, Garden Design, American Gardener, Coastal Living Better Homes and Gardens, Southern Living, Nature’s Garden, Birds & Blooms, Country Woman, Fine Gardening, Mother Earth Living, Sunset Magazine, Living the Country Life, Garden Gate, Organic Life, Garden Design, Organic Gardening, Fine Gardening, Urban Farm, Hobby Farms
  • Daily Newspapers with home & gardening coverage –Cleveland Plain Dealer Dallas Morning News, , Chicago Tribune, Houston Chronicle, Sacramento Bee (heavily syndicates gardening content to multiple markets), Miami Herald, Philadelphia Inquirer, San Francisco Chronicle, Los Angeles Times (heavily syndicates gardening content to multiple markets), Pittsburgh Post, Minneapolis Star Tribune, Arizona Star, Denver Post, Atlanta Journal Constitution
  • Wire services/syndicators: Associated Press, Knight Ridder, Tribune Media Services
  • Regional Magazines with Gardening Coverage: Midwest Living, Southern Living, Sunset, Northern Gardener,
  • Garden Center/Wholesalers media: Green Profit, Grower Talks, Nursery Management, Floral Management
  • Blogs and Websites:  Among the Weeds, Creative Green Living, Diggin’ In, GreenGirls, Garden Rant, Dallas Life Blog, Empress of Dirt (Canada), In the Garden, Gardenista, Garden Therapy, Kiss The Earth, Diggin’ In, HGTV Garden Blog, , Let's Get Dirty, Gardening Gone Wild, Urban Gardens, The Real Gardener, The Gardening Bandits, Our Little Acre, Organic Life, Gardening with Grace, Gardener’s Eye, Garden.org
  • Radio – Local & Syndicated Programs: You Bet Your Garden/Philadelphia (and national NPR syndication), Bob Tanem In the Garden/ San Francisco, Garden Talk/San Francisco, Joy In the Garden/Vermont, In the Garden/Memphis, Mike Nowak/Chicago, Garden Life Radio
  • Book Trade:  Library Journal, Publishers Weekly, Booklist, Bookish, Shelf Awareness

 

Campaign Focus:
Once seen merely as an important link to history, heirloom vegetables are now appreciated by gardeners for a more practical reason: they offer flavors, colors, and textures you just...


Available Editions

EDITION Other Format
ISBN 9780760359921
PRICE $40.00 (USD)
PAGES 480

Average rating from 24 members


Featured Reviews

Really lovely book, great pictures. It is more of a novel than an how-to-book.

Very interesting subject which I enjoyed learning about from this book.

Thank you to the publisher for the advance copy in exchange for a honest review.

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Beautiful and informative, as I learned about so many vegetable varieties that I had never heard of. If Spring ever comes, I can't wait to get out and dig in the dirt.

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Encyclopedic essential reading for kitchen gardeners and the home chef who gardens, tailored to the United States.

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Heirloom Vegetable Gardening is a great read if you are considering planting heirloom seeds. It contains beautiful pictures, the history of the plants and well explained planting hints, including planting zones.
This is a good reference book for gardeners.

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Amazing vegetable garden reference book. I love the fact it gives a short history and description of each vegetable. What is nice and surprising is the fact that it has information about different varies of vegetable in the same family. Love reading and learning from this book. Great book for any garden enthusiast.

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The colorful pictures and wonderful ideas make this a book fantastic for reading and using to help without gardens

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Anyone who is interested in the cultural history of growing vegetables will enjoy reading this book. It is targeted at an American audience, but as a European I still found it a most useful and interesting book to read.

This is a serious book written by an internationally recognized food historian, yet it is no dry treatise. The comment, in the introduction, “I have come to know the vegetables mentioned in this book by growing them” sets the tone for a book that showcases a passion for food and the living history that is heirloom gardening.

I found the first chapter on the cultural history of vegetables fascinating, from the ancient raised gardens of Roman times to the quadrants favoured in later European times to the role played by the Dutch Mennonites in 19th century. The information on early authors and seed merchants was excellent too. The section on genetic diversity will encourage gardeners to think about the role of hybrid vegetables – as a European I was appalled to read of the attempt here to patent genetic material!

The bulk of the book covers a grower’s guide to selected heirloom vegetables. It is a comprehensive and excellent collection, covering history of each vegetable, botanical information, how to collect and grow from seed, and some recipes. The spattering of personal comments re the author’s experiences growing the vegetables made for interesting reading.

The list of commercial seed and plant stock suppliers is only in the USA, though references in the book point to suppliers in Europe.

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William Woys Weaver's "Heirloom Vegetable Gardening" is an excellent source of information for all of your favourite heirloom vegetables and many more that I' m sure will be new to you. The history of each specific variety of vegetable and how it came to be is included with some dating back almost 10,000 years ago. Who knew that you could grow heirloom peas in your own backyard that originated in the Mediterranean in 7800BC, absolutely incredible! Filled with eye catching photography, tips, tricks, and antidotes. A wonderful reference book that must be included in the heirloom gardeners collection.

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I love gardening! And homegrown produce is a passion of mine.

My parents and grandparents were great edible gardeners! As a child, I remember hours spent working in their large vegetable beds. My job was to follow instructions and help with any tasks. At harvest time, our whole family was involved in picking and what didn't go to the table would be frozen, canned or shared with neighbors.

So, I was pleased to receive a copy of this book from Quarto Publishing Group. Yes! Heirloom Vegetable Gardening A Master Gardener's Guide to Planting, Seed Saving, and Cultural History by William Woys Weaver is full of history and I love that it includes the different growing zones and popular Heirloom vegetables.

We recently stopped at an Amish market. In addition to a variety of tomatoes and peppers, we bought some Bush Green Bean JAKE seeds. But, until I read this book I had no idea of all the different varieties of these vegetables.

This book also included leafy vegetables we love like beets, chard, kale, collards, cabbage, and lettuces. We love growing loose leaf lettuce and have a raised bed devoted to it. I also plant lettuce seed in clay pots.

And for those that love unusual root vegetables, this book offers a great deal of information on the different varieties. I feel the details and new plant entries combined with the colorful photos will make readers want to expand their gardens and plant more.

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#HeirloomVegetableGardening #NetGalley

A great reference book that is well documented. The information is very useful for any level of expertise. The collection includes most of the common vegetables harvested in America.

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An excellent, and extensive book of heirloom vegetables (almost 500 pages!). The author has been saving old vegetable varieties his entire life, with some of the seeds from his grandfather from the 1930's! He also includes a very comprehensive history of people saving seeds. The list of plants is very extensive, from artichokes to yams. Each vegetable gets a thorough discussion.
This is the kind of book that you want to read over and over again, especially when one is stuck inside on a cold winter day, and are dreaming of what to plant in the spring.

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Heirloom Vegetables is a weighty history book on a multitude of vegetables that can be grown now.

The author includes many many vegetables that can be grown (aimed at the American climate) and the numerous different varieties that are available, plus provides details of the suppliers for the seeds.

There is a lengthy introduction, in fact there is two, one that introduces this addition and another that introduces the first edition. The growing guide gives a general overview on how to grow each type of vegetable, and whilst there are pictures of some of the vegetables grown, there are none on the seedlings being started.

Whilst I liked the idea of the book and its inclusion of many different varieties, I know it would suit those that are looking to include lots of older varieties of vegetables in their gardens and who already know a lot about vegetable gardening. It certainly isn't for the novice gardener looking for tips on how to grow vegetables.

I received this book from netgalley in return for a honest review.

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This is such a thoroughly enjoyable book for the avid vegetable gardener. The history of so many heirloom varieties is presented in a knowledgeable way, complete with photographs and/or drawings. Valuable for many reasons, and a necessity for your garden shelf.

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I have read a lot of gardening books but this one is a sure stand out. I enjoyed the formatting and structure as well as the variety of the content.

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Heirloom Vegetable Gardening is an updating and re-release of the classic reference book by William Woys Weaver. Originally published in 1997, this second edition has been updated with many new photographs, new content, and a new introduction. Republished by Quarto - Cool Springs and released 20 March, 2018, it's 480 pages of well written advice and information very well presented. The author, William Woys Weaver, is a genuine expert whose love of plant diversity and heirlooms shines through in the warm and well written prose.

This is a great reference book, but along with the clear instructions and culture information comes a wealth of side-stories, history, and trivia. The book is beautifully written and the author manages to convey his lifelong love and respect of plants without being strident or fanatical.

I have a copy of the first edition of this book and have worn it out. I treasure it because it still has margin notes and clippings from my paternal grandmother inside.

Genetic diversity in our plants and especially in our food cannot be overstated. It's absolutely critical that we reclaim and preserve the varieties which still exist. In the last 80 years, we've lost approximately 93% of our vegetable varieties. It's scary and sad, and we're lucky there are dedicated folks making an effort to protect our heritage.

Dr. Weaver continues the good fight. This book is informative, engaging and vital.

Five stars, honestly off the scale in terms of accessibility, correctness, information, and importance.

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This book has been updated from the previous 1997 version. I really enjoyed this book, both from flicking through and as an encyclopedia. Essential for the book shelf for anyone who has an allotment or grows their own, and may want to dip into something outside the mainstream - something which is growing in popularity - to grow something a little bit different, or to save our delightful heritage varieties. An inspiration.

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A great addition to an avid gardener's library. The history of heirlooms is presented in a great way and the photos and drawings really help to see the vegetables and fruits. This book really makes me want to focus on building my own large garden.

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