Campaign Focus: 

Tuscany-based woodworker Andrea Brugi teaches you some of the key woodworking techniques to make 20 carpentry projects in the comfort of your own home, without the need for complicated tools. Each project is accompanied by a series of step-by-step instructions, outlining each stage of the creation. Following on from Leatherworks, this is the second title in our new series on natural crafts and details Andrea’s personal crafting journey. 

Key Selling Points: 

• Simple step-by-step instructions photographed in a lifestyle setting on location in Tuscany 

• The projects are suitable for all levels of expertise – even for the complete beginner 

• Learn all about different kinds of wood and how to choose the right one for your project; turn wood-waste into practical projects 

Key Campaign Activity 

• Marketing and publicity campaign at home improvement, DIY, wood-craft and woodworking specific media 

• Giveaways at Goodreads and select blogs and websites 

• Include in Quarto B2C and B2B campaign 

• Create sell-sheet for specialty sales accounts 

Publicity/Media: 

• Primary DIY, Woodcraft & Home Improvement Outlets-Magazines: Better Home & Gardens Do It Yourself, House & Home, Log Home Living, This Old House, Popular Mechanics, Make, Woodcraft, Woodworking, Wood 

• Key DIY/Home Improvement Blogs, Websites: Curbly, Man Made DIY, Money Pit Blog, AcmeDIY.com, Remodelaholic, The Rebel Chick, Pretty Handy Girl,  

• Family & Parenting Blogs: Family Magazines: Parade, AARP, Southern Living, Real Simple, Southern Living, Martha Stewart Living, Better Homes and Gardens, Good Housekeeping, Family Circle, Chicago Parent, Parenting, Family Fun, Working Mother, Kiwi, Parent & Child, LA Parent 

• Top Mom, Dad & Parenting Blogs and other outlets: How To Be A Dad, Moms Who Think, Geekdad, Single Dad Laughing, Gays With Kids, Mocha Dad, Dad or Alive, Dadland.com, Bobblehead Dad, Made By Mommy YouTube Channel, School Yard Style blog, Everything Kids blog (via the Parents Magazine website, Kelly's Thoughts on Things Blog, Laura Torres, Macaroni Kid, Placentia, Beadshop.com, Parenting Press 

• Target Father's Day gift guides at key DIY, family, woodworking blogs and websites as well as print outlets 

• Key Self-Sufficiency/Green/DIY Outlets: Country Living, Mother Earth News, Dirt, Dwell, Good Life Living Green, Green Hands, Green Living Ideas, Grit, Inhabitat 

• Top dailies – Homes & Home Improvement: Huffington Post, USA Today, Miami Herald, NY Times, NY Post, Chicago Tribune, LA Times, Boston Globe, The Guardian, LA Weekly, Sacramento Bee, Toronto Star, Globe & Mail, Montreal Gazette, Minneapolis Star-Tribune  

• Syndication: King Features Syndicate, Tribune Content Agency 

• Home Improvement/Hardware/DIY Industry-Trade Outlets: Hardware Retailing, Hardware + Building Supply Dealer, Hardware Merchandising. 

• Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib