Campaign Focus:
Book Towns takes readers on a richly illustrated tour of captivating literary towns, outlining the history and development of each community, as well as offering practical travel advice. 
 
Key Selling Points:
This is the first book to assemble the history, key details and accompanying images of the world's Book Towns in one place.

Small, giftable format will ensure its appeal to both travelers and general book lovers.

Features book towns in nearly 30 countries, ensuring broad international appeal.
 
Key Campaign Activity
Review pitch to book and literature media
Feature pitch to top travel sites

Trade: Review copies to Library Journal, Publishers Weekly, Shelf Awareness

Publicity/Media:

Pitch to Travel Media: Trip Advisor, Atlas Obscura, Lonely Planet, Travel Channel Online, Fodor’s Travel

Pitch to Book & Literature News Media: Buzzfeed, Huffington Post, The Guardian, Fine Books & Collections (review of Bookshelf), The Atlantic Online, Flavor Wire, Brain Pickings, The Reading Experience, National Public Radio – Book Critic

Consumer: Goodreads Giveaway