
Magic Medicine
A Trip Through the Intoxicating History and Modern-Day Use of Psychedelic Plants and Substances
by Cody Johnson
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Pub Date Jun 05 2018 | Archive Date Aug 07 2018
Quarto Publishing Group – Fair Winds Press | Fair Winds Press
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Description
Did U.S. Army Intelligence really use LSD as an enhanced military interrogation technique? Why does Ayahuasca have such a long history of use in Peru? Science is beginning to research what traditional cultures have told us for years: psychelics have transformative healing properties.
Many psychedelic plants and substances have a long history of being incorporated into various healing traditions -- such as cannabis and opium in Traditional Chinese Medicine. This Magic Medicine explores the fascinating history of psychedelic substances and provides a contemporary update about their growing inclusion modern medicine, science, and culture.
Advance Praise
Marketing Plan
Campaign Focus:
An armchair traveler's guide to all substances psychedelic—from properties, use, lore, history—to their growing inclusion in medicine and science
Key Selling Points:
Includes fascinating facts, stories, and characters
Covers current research and application as medicine from reducing suicide and stress to treating alcoholism and PTSD
Includes history and lineage of psychedelic plants and substances
Written by an enthusiast and blogger for the enthusiast
Key Campaign Activity
Longlead review pitch to pop culture publications
Review pitch to trade magazines
Review pitch to targeted online pop culture sites
Pre-publication:
Pre-order promotion and giveaways via author’s newsblog, psychedelicfrontier.com (10K)
Goodreads giveaway
Trade:
Review copies to Library Journal, Publishers Weekly, Shelf Awareness
Retail:
Consumer:
Publicity/Media:
Longlead pitch to targeted publications, including Cannabis Culture, High Times, Psychology Today, Rolling Stone, UTNE Reader
Review copy push to top news sites, including About.com, Buzzfeed, HuffPost, Salon, Quora, Thrillist, Yahoo
Review pitch to online pop culture sites, including Alternet, Bustle, cannabisculture.com, The Daily Chronic, InkedMag, Inverse.com, LadyBud, Mashable, Newsweed, Nylon, PopSugar, The Verge, Vice, Weedworthy
Available Editions
EDITION | Other Format |
ISBN | 9781592337729 |
PRICE | $25.99 (USD) |
PAGES | 232 |
Average rating from 13 members
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