Magic Medicine

A Trip Through the Intoxicating History and Modern-Day Use of Psychedelic Plants and Substances

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Pub Date Jun 05 2018 | Archive Date Aug 07 2018

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Description

The history of psychedelic plants and substances is full of colorful, fascinating facts and stories, and intriguing questions.

Did U.S. Army Intelligence really use LSD as an enhanced military interrogation technique? Why does Ayahuasca have such a long history of use in Peru? Science is beginning to research what traditional cultures have told us for years: psychelics have transformative healing properties.

Many psychedelic plants and substances have a long history of being incorporated into various healing traditions -- such as cannabis and opium in Traditional Chinese Medicine. This Magic Medicine explores the fascinating history of psychedelic substances and provides a contemporary update about their growing inclusion modern medicine, science, and culture.  

The history of psychedelic plants and substances is full of colorful, fascinating facts and stories, and intriguing questions.

Did U.S. Army Intelligence really use LSD as an enhanced military...


Advance Praise

Cody Johnson beautifully balances historical knowledge with cutting-edge science to produce a thoroughly enjoyable and enlightening read which paints a holistic picture of the risks and benefits of psychedelic use in modern day medicine and culture. - Rick Doblin, Ph.D., Founder and Executive Director of the Multidisciplinary Association for Psychedelic Studies (MAPS)


What a good book this is! A rarity among psychedelic publications, it is straightforward, useful, makes complex biochemistry understandable, and will be a reference for years to come. It is a drug-by-drug series of clear, useful descriptions of just what you need to know about both synthetic and plant-based psychedelics. I thought I knew all this stuff, but Johnson weaves in excellent scholarship and some wonderful stories that surprised and delighted me as well. - James Fadiman, Ph.D., microdose researcher and author of The Psychedelic Explorer’s Guide


Magic Medicine is a wonderful object as well as a valuable text on this essential subject. Johnson describes a wide range of psychedelic substances - their effects, history and contemporary uses - in a readable style of prose and set amidst an alluring and beautifully presented format. Highly recommended! - Dr. Ben Sessa, psychiatrist, psychedelic researcher, and author of The Psychedelic Renaissance


This is a delightful book that takes the reader on a pleasurable trip through several millennia of use and reflections on humans use of psychedelics. It is beautifully researched and pleasingly produced, with a satisfying balance of science, history and insights. I am sure that everyone interested in this growing field will find something new to intrigue and hopefully inspire them. - Prof. David Nutt, Fellow of the Academy of Medical Sciences, Imperial College London, and author of Drugs Without the Hot Air


Magic Medicine is an entertaining, up-to-date encyclopedia of the ineffable, offering easy-to-digest insight into a dizzying array of psychoactive drugs and sacred plant medicines.  - Don Lattin, author of The Harvard Psychedelic Club and Changing Our Mind


Magic Medicine takes us on a journey into the most controversial and mysterious of medicines: the mind altering plants and chemicals responsible for some of our greatest visionary creativity and also our paranoid delusions. Cody Johnson does a great job at separating fact from fiction in this eye-opening book. - Jason Silva, host of National Geographic's Brain Games and the hit YouTube series, Shots of Awe

Cody Johnson beautifully balances historical knowledge with cutting-edge science to produce a thoroughly enjoyable and enlightening read which paints a holistic picture of the risks and benefits of...


Marketing Plan

Campaign Focus:
An armchair traveler's guide to all substances psychedelic—from properties, use, lore, history—to their growing inclusion in medicine and science
 
Key Selling Points:
Includes fascinating facts, stories, and characters
Covers current research and application as medicine from reducing suicide and stress to treating alcoholism and PTSD
Includes history and lineage of psychedelic plants and substances
Written by an enthusiast and blogger for the enthusiast

Key Campaign Activity
Longlead review pitch to pop culture publications
Review pitch to trade magazines
Review pitch to targeted online pop culture sites
 
Pre-publication:
Pre-order promotion and giveaways via author’s newsblog, psychedelicfrontier.com (10K)
Goodreads giveaway
 
Trade:
Review copies to Library Journal, Publishers Weekly, Shelf Awareness

Retail:

Consumer:

Publicity/Media:
Longlead pitch to targeted publications, including Cannabis Culture, High Times, Psychology Today, Rolling Stone, UTNE Reader
Review copy push to top news sites, including About.com, Buzzfeed, HuffPost, Salon, Quora, Thrillist, Yahoo
Review pitch to online pop culture sites, including Alternet, Bustle, cannabisculture.com, The Daily Chronic, InkedMag, Inverse.com, LadyBud, Mashable, Newsweed, Nylon, PopSugar, The Verge, Vice, Weedworthy

Campaign Focus:
An armchair traveler's guide to all substances psychedelic—from properties, use, lore, history—to their growing inclusion in medicine and science
 
Key Selling Points:
Includes...


Available Editions

EDITION Other Format
ISBN 9781592337729
PRICE $25.99 (USD)
PAGES 232

Average rating from 13 members


Featured Reviews

An interesting and somewhat unusual book. I was expecting more on the magical side and less on the psychedelic one.
Recommended to those who are interested in the psychelic plants and their usage.
Many thanks to Quarto Publishing and Netgalley for this ARC

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A thorough an excellent romp through the use of psychedelics from the dawn of time right through to the 21st century. There are intriguing stories, historical facts and curious questions as to the use of these banned substances. The question this book really seeks to answer is whether there is an argument for the use of these substances in the medical profession, potentially bringing relief to a number of people suffering a variety of illnesses. I really appreciated that Johnson not only discussed the history of these substances but also added information as to their growing inclusion in modern medicine, science and culture.

"Magic Medicine" is a dense and detailed read which will be of interest to a wide audience. Johnson makes the topic accessible and includes stories that really make you think about the ethics surrounding the use of these drugs. I do feel as though we have lost many years in which we could've been researching these plants due to the banning of research decades ago. Although quietly this research has now begun again it will take us many more years to discover whether these substances can be effective for particular medical conditions or whether they are simply, as many people proclaim, dangerous. Only recently have I heard about the potential benefits of psilocybin in fighting depression and as time goes on I expect many more benefits of using psychedelics to come to the fore.

I appreciate that this book will not be for everyone but I found it so interesting. I can honestly see these sort of things being useful in the future for selected medical conditions. Unfortunately, we are still an awful long way away from finding out what they can be useful in treating. A well-researched title that I imagine would've taken a substantial amount of time to compile.

Many thanks to Quarto Publishing Group – Fair Winds Press for an ARC. I was not required to post a review and all thoughts and opinions expressed are my own.

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Have you ever wondered how a certain drug/psychedelic/herb might work? Or where its origin of use comes from? This book offers the answers. Apart from that, there is a lot of background information about certain psychedelics, e.g. cannabis and spirituality, cannabis as a healing herb.

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#MagicMedicine #NetGalley

A very educational book about the natural psychedelic plants. The catalog is large and contains a complete historical and chemistry profile of each plant. Recent research focus on the use of psychedelic plants in the domain modern psychiatry. I think that this book will be a good reference book for medical school students and pharmacology.

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🍄🍄🍄🍄🍄

MAGIC MEDICINE is a comprehensive and very entertaining Magical Mystery Tour of psychedelic plants, their history and use as psychotropic and healing substances. Includes current medical application for reduction of suicide, stress, alcoholism, and post traumatic stress disorder. Extensively researched and well presented. 5/5

Thanks to Quarto Publishing Group – Fair Winds Press and NetGalley for the ARC. Opinions are mine.

#MagicMedicine #NetGalley

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Magic Medicine opened my eyes to a variety of new plants and animals that are used as psychedelics. While I was less interested in their experiences, the information on research for these as true medicines was fascinating. I knew some of these worked but I know that the war on Drugs has changed how they can be used for treatment. I can speak from experience about the relief from cannabis oil and have seen a health and spiritual revolution of a friend who went through the ibogaine ritual. I am glad that these medicines aren't being forgotten and I hope we see real response to their medical value.

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I have to say that this is a bold book for both the author and the publisher. Most of the substances covered are things that have never and would never enter my body, but I found it interesting to read about them in such a straightforward way.

It's divided into four sections. Classical Psychedelics has things like Peyote, DMT, LSD and a few less familiar substances. Empathogenics covers MDA and MDNA (Ecstasy). Dissociative Psychedelics includes Ketamine, Salvia and Nitrous Oxide as well as one I never heard of called DMX. Unique Psychedelics covers Cannabis, which I wouldn't class as a psychedelic at all, and a few weird things like fish and sea sponges and mad honey. It appears to be the miscellaneous chapter.

The Introduction on the future of psychedelic medicine points out that many of these substances were invented for medicinal use, or in the case of natural substances like Cannabis and Peyote, used historically by Shamen. I hadn't known there was actually an organization called MAPS, the Multidisciplinary Association for Psychedelic Studies, that advocates proper research on psychedelics and is pushing to have them accepted into mainstream medicine.

The author is undeniably pro-psychedelics and I think even glosses over some of the down sides, but he cites research I've read about elsewhere of substances like MDMA being used successfully to treat PTSD and some forms of depression. The overall tone of the book is mostly scientific.

The history of where each substance came from and chemical compound information is covered, followed by a relation of what the experience is like, keeping in mind that such experiences are subjective. Famous names like Timothy Leary crop up in appropriate places as well as some lesser known names of researchers like Sasha Shulgin, who may be well known among those who study this subject but new to people like myself.

Therapeutic use of some substances is also explained as well as follow-on recreational use. The refreshing, no holds barred approach allows complete information regardless of legal status or morality police opinion.

Extensive references and index are included. The book would be appropriate to a medical library, though I found it very interesting for personal reading.

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This is a great book. It is filled with all kinds of cool historical facts on the medicinal uses of all kinds of psychedelic drugs. I had hoped this would be a little less educational and a little more fun but overall it made for a good read.

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