Campaign Focus:
 
This stunning look back at Pink Floyd’s discography comprises a series of in-depth, frank, and entertaining conversations about all of the band's studio albums, including their soundtrack efforts and the instrumental/ambient The Endless River. Inside, prolific rock journalist Martin Popoff moderates discussions on each album with rock journalists and musicians who offer insights, opinions, and anecdotes about every release. Together, the conversations comprise a unique historical overview of the band, covering everything from early albums with the iconic Syd Barrett to the songwriting tandem of Roger Waters and David Gilmour; the impeccable talents of drummer Nick Mason and multi-instrumentalist Richard Wright; those mega tours undertaken in support of the LPs; the monster success of breakthrough LP Dark Side of the Moon; interpersonal conflict; the band following Waters’ 1985 departure; and much more. Popoff also includes sidebars that provide complete track listings, album personnel, and studios and dates. Every page is illustrated with thoughtfully curated performance and offstage photography, as well as rare memorabilia.
 
Key Selling Points:

• Pink Floyd have sold over 250 million albums worldwide, 175 million of those outside the U.S. Official Facebook page has 26M followers; official Twitter has 2.1M followers.
• There is still a massive following for the band: Roger Waters' The Wall Live Tour (2010–2013) is the third highest grossing tour of all time (behind U2’s 360 and the Rolling Stones’ A Bigger Bang).
• 2018 will mark the 50th anniversary of Pink Floyd's first world tour.
• Voyageur’s “album by album” format has been well-received by music media, journalists, etc.
• Author Popoff has a growing social media presence and is very active.

 
Key Campaign Activity
Pitch author interviews/availability
Early pitch around specific Pink Floyd anniversaries
Giveaways
 
Consumer:

• Quarto Knows social media
• Video trailer
• Possible advertising at key rock blogs/websites
• Quarto Knows B2C & B2B email campaigns
• Giveaways at Goodreads, select rock and hard rock sites

 
Publicity/Media:

• Primary print and online outlets: Entertainment Weekly, USA Today, People, US, Parade, Time, Esquire, GQ, National Examiner, Playboy, Salon, Huffington Post,
• Primary print magazines/outlets music-centric & guitars: Revolver, Rolling Stone, Music Connection, Magnet, Billboard, Radar, Counter Punch, Death & Taxes, FMQB, Goldmine, Maximum Rock n’ Roll, Premier Guitar, Guitar World, Guitar Player, Vintage Guitar, Guitar Aficionado, Under the Radar,
• Key Music & Pop Culture websites: Aquarium Drunkard, Invisible Oranges, Diffuser, Metal Music Junkie Press, Noise Creep, Pop & Hiss, Pop Matters, Something Else!, The Recoup, All Music Books, SPIN,
• Top dailies and alternative major-market weeklies: USA Today, Miami Herald, NY Times, NY Post, Chicago Tribune, LA Times, Detroit Free-Press, Boston Globe, The Guardian, LA Weekly, Sacramento Bee, Toronto Star, Globe & Mail, Montreal Gazette, regional NY newspapers, Wall Street Journal, Minneapolis Star-Tribune
• Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib
• Radio Programs: Talk & public radio, rock morning shows, syndicated shows