Campaign Focus:
A guide to growing edibles year-round in the comfort and convenience of your own kitchen! Countertop Gardens is a guide to different methods for growing plants indoors in small spaces, from tiny pots and vertical planting to hydroponics, aquaponics, and other creative solutions. In addition to going over the pros and cons of a wide range of ready-made hydroponic, aquaponic, and vertical gardening systems, author Shelley Levis shows you how to make your own DIY setups--from simple space-saving container designs to more creative and complex soil-free solutions. 
 
Key Selling Points:

• Sets readers up for success in growing the edibles they reach for the most--365 days of the year.
• Covers a wealth of growing methods, including both simple and advanced setups as well as both plug-and-play products and do-it-yourself projects
• Guides readers toward growing edibles all year round, even if they live in cold climates

 Key Campaign Activity

• Target all gardening outlets and outlets with gardening coverage – newspapers, blogs/websites, gardening and regional lifestyle magazines
• Sales support for B2B garden center store efforts
• Emphasis on gift guides
• Feature at Mother Earth News Fairs

Consumer:

• Quarto Knows social media
• Video trailer
• Quarto Knows B2C email campaigns
• Giveaways at Goodreads, select blogs and websites
• Author events, guest posts, social media focus; leverage visibility and book awareness via Urbanique, Sow & Dipity blog, etc.

 
Publicity/Media:

• National gardening and related media: Horticulture Magazine, Garden Design, American Gardener, Coastal Living Better Homes and Gardens, Southern Living, Nature’s Garden, Birds & Blooms, Country Woman, Fine Gardening, Mother Earth Living, Sunset Magazine, Living the Country Life, Garden Gate, Organic Life, Garden Design
• Daily Newspapers with home & gardening coverage, major markets: Dallas Morning News, Associated Press, Wire services: Knight Ridder,  Tribune Media Services, Chicago Tribune, Houston Chronicle, Sacramento Bee (heavily syndicates gardening content to multiple markets), Miami Herald, Philadelphia Inquirer, San Francisco Chronicle, Los Angeles Times (heavily syndicates gardening content to multiple markets), Pittsburgh Post, Minneapolis Star Tribune, Arizona Star, Denver Post, Atlanta Journal Constitution
• Regional Magazines with Gardening Coverage: Midwest Living, Southern Living, Sunset, Northern Gardener,
• Garden Center/Wholesalers media: Green Profit, Grower Talks, Nursery Management, Floral Management
• Blogs and Websites:  Year Round Veggie Gardener, Veggie Gardening Tips, Empress of Dirt, HGTV Garden Blog, Life on the Balcony, Let's Get Dirty, Gardening Gone Wild, Creative Green Living, Diggin’ In, Garden Therapy, In The Garden, The Real Gardener, Urban Gardens
• Book Trade:  Library Journal, Publishers Weekly, Booklist, Bookish, Shelf Awareness
• Radio – Local & Syndicated Programs: You Bet Your Garden/Philadelphia (and national NPR syndication), Bob Tanem In the Garden/ San Francisco, Garden Talk/San Francisco, Joy In the Garden/Vermont, In the Garden/Memphis, Mike Nowak/Chicago, Garden Life Radio
• Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib