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book cover for Implementing Key Account Management

Implementing Key Account Management

Designing Customer-Centric Processes for Mutual Growth

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Pub Date Aug 03 2018 | Archive Date Aug 31 2018

Kogan Page Ltd | Kogan Page


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Description

Key account managers, sales directors, sales leaders, students on key account management courses.

Key account managers, sales directors, sales leaders, students on key account management courses.


Available Editions

EDITION Other Format
ISBN 9780749482756
PRICE £39.99 (GBP)
PAGES 344

Average rating from 1 member


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This is a practical handbook about the Key Account Management (KAM) methodology. The book could be used on class as companion book: references included, case studies, theories and more pedagogical material.

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