Campaign Focus:
Targeting general parents, the education market, and the design community. Pushing strongly for spring and summer roundups. Animals are always popular, and the art combined with the environmental consciousness is perfect for the mommy lifestyler bloggers. Continuing series is appealing to S&L.
 
Key Campaign Activity
 
 
 Pre-publication:
May
Press release blast to mommy and homeschool bloggers
Finished copies to ship to print and national media
Blogger mailing to mommy/design influencers
Finished copies to Amazon for Vine reviews
 
June
Finished copies to ship to digital media
Insta-blogger giveaways leading up to launch week
 
Trade:
 
School/Library:
Placement at all Education/Library trade shows (ALA, TLA, NCTE, NAEA, etc)
Leverage educator mailing list for Amazon/Goodreads/Instagram reviewers
 
Retail:
Promotions around any major retailer placements
 
Consumer:
@QuartoKids social promotions campaign
Insta-blogger giveaways leading up to launch week
Work with artists on international giveaways
 
Work on video content
 
National Penguin Day/National Lion Day