Campaign Focus:
Feature this as a helpful guide on a full range of calligraphy techniques and materials.
 
Key Selling Points:

•  Practical guide that teach you all you need to know to start practicing calligraphy.
• From mark-making exercises to full pictures, effective step-by-step lessons for novices.
• Attractive examples from an accomplished artist offer inspiration to master the art

 Key Campaign Activity
Multiple outlets will be interested –  Art and Craft Media, Magazines, Websites, DIY Media
 
Trade: Finished Advances  
 
Retail: Finished Advances 
 
Consumer:

• Pitch to art and craft magazines and websites for review, such as Artforum, Art in America, Artvoices, Cloth Paper Scissors, Colored Pencil Magazine, Drawing, Spreading Positive Creativity 
• Pitch to freelance art writers 
• Giveaways at art blogs and websites