Campaign Focus:
Feature this as a set of 26 folded cards featuring illustrated letters of the alphabet which refer to landmarks of the great British capitol. The back of each card features a bucket-list style checklist of things travelers simply must do/eat/see/drink in the area, too, and the cards come in a sturdy slipcase-style keepsake box for ease of travel and use.
 
Key Selling Points:

• This collection is a unique guide in its concept and interactive format.
• Cards come in a sturdy slipcase-style keepsake box for ease of travel and use.
• The back of the cards feature a bucket list style checklist of things travelers must do/eat/see/drink in each area.

 
Key Campaign Activity

• Publicity - Long lead print as well as online gift and travel websites and bloggers
• Social media outreach thru the authors platforms as well as Quarto

 
Consumer:

• Quarto Knows social media – especially Pinterest, Instagram and Facebook
• Quarto Knows B2C email campaign
• Leverage Author’s platforms: website, Instagram, and Facebook.

 
Publicity/Media:

• Primary gift focus outlets including The Atlantic, LifeStyle, Gits.com, CraftStylish, Buzzfeed Gift Guide, Real Simple, Better Homes & Gardens
• Primary travel focus outlets including Traveler, enRoute, Celebrated Living, AOL Travel, Family Travel. Forbes Travel Guide and Food & Travel
• Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib