The Gen Z Frequency
How Brands Tune In and Build Credibility
by Gregg L. Witt; Derek E. Baird
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Pub Date Sep 03 2018 | Archive Date Sep 30 2018
Kogan Page Ltd | Kogan Page
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Description
Brand managers, consumer insight managers, digital marketers, social media managers & market researchers.
Available Editions
| EDITION | Other Format |
| ISBN | 9780749482480 |
| PRICE | £29.99 (GBP) |
| PAGES | 240 |
Average rating from 3 members
Featured Reviews
Silvia P, Reviewer
If you want to understand how gen Z lives, buys and dreams you should read this book. It offers a great overview for those companies that want to market to a generation that represents the biggest percent in the population.
My 2 cents: I would have structured this book more like a book and less like a SEO-ready blog post.
Seth S, Reviewer
A critical text in preparing yourself for the next generation of humans, both as consumers and employees. Contains easy to digest anecdotes for where cultural preferences stem from, what they resemble, and how you can be successful messaging to them, and more importantly, genuine to them.
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