"This is not just an important but an imperative project: to approach the problem of randomness and success using the state of the art scientific arsenal we have. Barabasi is the person." —Nassim Nicholas Taleb, author of the New York Times bestselling The Black Swan and Distinguished Professor of Risk Engineering at NYU

"Laszlo Barabasi is an extraordinary scientist who has enjoyed great success. He brings to bear all of his capacity as the former to understand the latter—to our great benefit. Writing in a lively fashion, he illuminates broad principles that explain how people in all fields—from entrepreneurs to scientists to athletes to artists—achieve success. The insights are novel and useful, and backed not just by vivid stories, but also by the sorts of detailed and inventive scientific analyses, plainly explained, for which Barabasi is rightly famous." —Nicholas Christakis, co-author of Connected and the Sol Goldman Family Professor of Social and Natural Science at Yale University

"In his new book, Laszlo Barabasi delights us with the stories and mechanisms that explain success in our achievement obsessed society." —Cesar A. Hidalgo, author of Why Information Grows and Director of the Macro Connections group at the MIT Media Lab

"Barabasi will indelibly transform the way we all think about success." —Alex Pentland, author of Social Physics and Toshiba Professor at MIT