How to Be Less Stupid About Race

On Racism, White Supremacy, and the Racial Divide

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Pub Date Sep 18 2018 | Archive Date Jan 31 2019

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Description

Your essential guide to breaking through the half-truths and ridiculous misconceptions that have thoroughly corrupted the way race is represented in the classroom, pop culture, media, and politics.

How could the same nation that twice voted for an erudite black president then elect an overt racist who can rarely string together coherent sentences? What explains the fact that Democrats who ignored mass deportations under Obama suddenly care now that a Republican is in charge? Why do people still believe that interracial love (or sex) can end racism when thousands of years of intergender love and sex have quite obviously failed to end patriarchy? And why do so many journalists think their job is to report “both sides” of white supremacy?

Combining no-holds-barred social critique, humorous personal anecdotes, and the latest scholarship on systemic racism, sociologist Crystal M. Fleming explains how systemic racism socializes all of us to absorb racially stupid ideas, and she shares concrete steps for detecting and dismantling racial oppression. At turns humorous, informative, and biting, How to Be Less Stupid About Race is the class your high school and college never offered, the book you wish your racist grandpa or clueless boss would read. It’s a truth bomb and an unforgettable call to action for anyone who wants to challenge white supremacy.

Your essential guide to breaking through the half-truths and ridiculous misconceptions that have thoroughly corrupted the way race is represented in the classroom, pop culture, media, and politics.
...


A Note From the Publisher

FLEMING HAS A STRONG SOCIAL MEDIA PRESENCE: Fleming writes about race, sexuality, and politics for popular publications such as The Root, Black Agenda Report, The Huffington Post, and Everyday Feminism. She has over 36,000 followers on social media accounts.

HUMOROUS & RELEVANT: Uniquely combines academic expertise on race with everyday language, pop culture references, searing social criticism, and memoir.

MILLENNIAL APPEAL: For readers and fans of Issa Rae, Phoebe Robinson, Time Wise, Carol Anderson, and Luvvie Ajayi.

FLEMING HAS A STRONG SOCIAL MEDIA PRESENCE: Fleming writes about race, sexuality, and politics for popular publications such as The Root, Black Agenda Report, The Huffington Post, and Everyday...


Advance Praise

“Fleming offers a crash course in what will be a radically new perspective for most and a provocative challenge that should inspire those who disagree with her to at least consider their basic preconceptions . . . . A deft, angry analysis for angry times.”—Kirkus Reviews, starred review

“This book will leave you thinking, offended, and transformed.” —Nina Turner, former Ohio state senator

 “With its deft mix of satire, memoir, and empirical evidence, Fleming’s book is a groundbreaking model of public scholarship and sure to be an instant classic.”—Eduardo Bonilla-Silva, author of Racism Without Racists

 “The perfect combination of Racism 101, critical race theory, and powerful analysis, woven with Dr. Crystal Fleming’s personal journey from racial naiveté to one of the most incisive critics of white supremacy.”—Tanya Golash-Boza, author of Race and Racisms

“A bold, carefully researched, and intimate take on the race conversation that points the finger at all of us: yes, even those of us who know what intersectional means. . . . Essential reading.”—Angela Nissel, author of The Broke Diaries and Mixed

“An explosive book revealing the roots and nature of racism in our psyche, our interactions with each other, our institutions, our politics, our media, our gender relations, and even our love lives.”—Aldon Morris, author of The Scholar Denied

“Fleming upbraids us all (herself included) for our ignorance about race, but her breathtaking (and wig-snatching) lessons assure that racial illiteracy has a cure. . . . Don’t be stupid about race. Buy this book.”—Vilna Bashi Treitler, author of The Ethnic Project

“Fleming offers a crash course in what will be a radically new perspective for most and a provocative challenge that should inspire those who disagree with her to at least consider their basic...


Marketing Plan

Pre-order campaign offering incentives to those who purchase before the on sale date

Reader buzz campaign:  ARC and finished copy giveaways through social media and Goodreads

Academic promotion: social sciences, race, cultural studies

Library Promotion: targeting the book for community reading programs in areas where race and diversity conversations are widespread

Advertising targeting readers interested in issues of race, discrimination, antiracism

Outreach to anti-racism organizations, groups that train for confronting white supremacy, racial justice activist groups

Outreach to national news/culture media, print and online

Coverage on national and regional NPR programs

Outreach to African American radio and print media

Targeted outreach to print and online media covering race/identity and social justice

Pre-order campaign offering incentives to those who purchase before the on sale date

Reader buzz campaign:  ARC and finished copy giveaways through social media and Goodreads

Academic promotion: social...


Available Editions

EDITION Other Format
ISBN 9780807050774
PRICE $23.95 (USD)
PAGES 256

Average rating from 13 members


Featured Reviews

This was a challenging and very rewarding book to read. It is like listening to a friend sharing but also calling you out on your ignorance and collusion with an ugly status quo. Is is uncompromising.in its portrayal of racism in the United States as structural and pervasive.

Fleming's premise is that people are stupid about race because the society has taught them to be and because, if they are white, it benefits them in many ways to be so. Her book is an effort to provide the kind of historical background and societal analysis needed to become aware of the foundational basis of racism.

Fleming's style is easy to read but her content is demanding. She provides lots of historical context for her case of racism being institutionalized in the U.S. and is completely convincing. It is a well-researched book; I appreciated the information about what other writers and websites to turn to for more information.

This country's construction of race is part of its foundation. The first settlers from Europe built the country on the genocide of the indigenous people living here. All of the Founding Fathers practice virulent racism and often rape. Slavery was the way of life for two centuries and to make it work, an entire group of people had to be devalued and debased, considered less than human. After slavery, there was, of course, Jim Crow. There were xenophobic immigration policies long before Trump came to power.

One of the things Fleming shows is how Trump, although outstandingly deplorable, is an almost natural outgrowth of the longstanding racist attitudes and beliefs in this country. He is not an aberration but a kind of fulfillment. His base has always proclaimed, "He says what you think and are afraid to say." That is, when you buy into a racist, sexist culture.

Fleming discusses intersectionality (the positioning of a person under different axes of oppression). She puts those who have been marginalized in the center of her discourse, particularly black women whose voices have traditionally and consistently been silenced and whose pain as well as wisdom been either co-opted or ignored. She includes queer and transgender women in her call to come together to fight racism. She would like to see all oppressed groups work together--including poor and working class white people--to fight against neoliberal greed and the dismantling of the social contract.

She ends with questions that can help the reader assess their own efforts to see the racism that exists, to move beyond the desire for a color blindness that in fact, she says, is really just a desire to be blind to racism. She provides some ideas for ways in which to join the struggle.

For myself, I was particularly struck with her statement that the question "Why can't we just get past all this?" is a kind of naivete that we can't afford and that has no place in the fight. I was embarrassed to realize that I have used those very words. I am a work in progress and hopefully this book will have advanced my work, at least a little.

I intend to follow up on reading some of the writers she recommends and connecting with at least one of the groups she describes. This is not a book to read just for information; it is a call to arms, to personal commitment, to join with others and create a more just society. It will probably not happen in our lifetime but it's always time for each of us to begin or continue this journey.

I am grateful to NetGalley, Beacon Press, and Crystal M. Fleming for providing me with a copy of this book in exchange for an honest review.

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