Blue Monday

The Expos, the Dodgers, and the Home Run That Changed Everything

by Danny Gallagher

This title was previously available on NetGalley and is now archived.

Buy on Amazon Buy on BN.com Buy on Bookshop.org

*This page contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.

Pub Date Nov 06 2018 | Archive Date Aug 31 2018

Dundurn | Dundurn Press

History | Sports

Talking about this book? Use #BlueMonday #NetGalley. More hashtag tips!

Description

Blue Monday: one of the most unforgettable days in Canadian baseball history.

Danny Gallagher leads readers up to that infamous day in October 1981 when Rick Monday of the Los Angeles Dodgers hit a home run off of Montreal Expos pitcher Steve Rogers in the ninth inning, giving the Dodgers a berth in the World Series. Readers will be taken back to 1976 when a five-year plan for winning the National League championship was set in place by the Expos with the hiring of experienced manager Dick Williams. Gallagher examines old narratives about Blue Monday and talks to all the key players involved in the game, unearthing secrets and stories never before told.

A Note From the Publisher

- A sports journalist tells the story of Blue Monday (October 19, 1981) — the Expos’ heartbreaking and unbelievable last-minute loss that cost them a spot in the World Series
- Includes never-before-told first-person accounts from Expos and Dodgers team members who were there
Blue Monday was the highlight and lowlight of the 36 seasons the Expos played major-league baseball
- The 1981 season included a 50-day strike, and was the only time the Expos made the playoffs
- Author is a veteran sports writer with 45 years’ experience, looking back at a game that defined many players’ careers

- A sports journalist tells the story of Blue Monday (October 19, 1981) — the Expos’ heartbreaking and unbelievable last-minute loss that cost them a spot in the World Series
- Includes...

Marketing Plan

ADVERTISING
Consumer, trade, and/or wholesaler advertising campaign

MARKETING MATERIALS
Postcards

EVENTS
Festival pitches
Event promotion: posters, evites
Trade shows and library conferences

DIGITAL MARKETING
Twitter, Facebook, Pinterest, Instagram, Dundurn.com campaigns
Social media contest
Cover and sample chapter reveal
Guest Post on Dundurn Blog
Digital Reader Copies available: NetGalley, Edelweiss
Consumer, library, bookseller, and author newsletters

SPECIAL OUTREACH
Key Influencer mailing
Niche marketing to associations and interest groups

PUBLICITY
Targeted media and blogger review mailings
Sports blog tour
Advance Reading Copies available, enhanced quantity