Smarketing
How to Achieve Competitive Advantage through Blended Sales and Marketing
by Timothy Hughes; Adam Gray; Hugo Whicher
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Pub Date Oct 03 2018 | Archive Date Oct 31 2018
Kogan Page Ltd | Kogan Page
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Description
Digital marketers, marketing managers, marketing strategists, chief marketing officers, sales managers, sales executives, sales directors, social media managers
Available Editions
| EDITION | Other Format |
| ISBN | 9780749483586 |
| PRICE | £29.99 (GBP) |
| PAGES | 240 |
Average rating from 4 members
Featured Reviews
Sally A, Reviewer
A really interesting discussion about sales and marketing and how their roles have changed and converged. It is written in a conversational and knowledgable tone, which is easy to relate to while also educating you about how 'smarketing' can work in your own organisation.
Readers who liked this book also liked:
John Kotter; Holger Rathgeber
Business, Leadership, Finance, Nonfiction (Adult)
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