Smarketing

How to Achieve Competitive Advantage through Blended Sales and Marketing

This title was previously available on NetGalley and is now archived.
Buy on Amazon Buy on BN.com Buy on Bookshop.org
*This page contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.
Send NetGalley books directly to your Kindle or Kindle app

1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date 03 Oct 2018 | Archive Date 31 Oct 2018

Talking about this book? Use #Smarketing #NetGalley. More hashtag tips!


Description

This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world.

Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away.

Smarketing explains how and why companies should blend sales and marketing into one single, streamlined smarketing department. Sales people will become better marketers, and marketers better sales people, leading to bigger, better business growth all round.

With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.

This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world.

Since...


Available Editions

EDITION Other Format
ISBN 9780749483586
PRICE $34.99 (USD)
PAGES 240

Average rating from 3 members


Featured Reviews

A really interesting discussion about sales and marketing and how their roles have changed and converged. It is written in a conversational and knowledgable tone, which is easy to relate to while also educating you about how 'smarketing' can work in your own organisation.

Was this review helpful?

Top book! Very good and detailed theory. I really appreciate the approach and the quality of the demonstrations.
Congratulations! I'm totally agree with the importance of alignment betwwen Marketing and Sales. It's clearly the future.
I recommand!

Was this review helpful?

Readers who liked this book also liked: