Key Selling Points:

• Complements the breakout women's inspiration title, Beautifully Said.
• Gathers the insights of both highly visible and lesser-known female leaders, giving women and girls a more nuanced view of how they can apply their strengths and skills.
• Provides straight talk to young women about how to practically pursue their dreams.

 
Key Campaign Activity

• Long lead outreach to national media – visit preexisting connections with the author and media that covered Beautifully Said
• Social media campaigns on Quotabelle’s website, Facebook and Twitter (pre and post publication)
• Pursue specialty retail marketing opportunities
• Pitch for podcasts and radio interviews

 
Pre-pub:

• Book announcement and launch party from author
• Preorder campaign with giveaway on author’s social media
• Banner ad during Women’s History Month to promote pre-orders and back list title on QuartoKnows.com
• Finished book mailing to contributors of the book with a call-to-action for sharing the book on social media
• Create marketing material for author to utilize in workshops

 
Retail:

• Pursue specialty retail marketing opportunities 

 
Consumer:

• Quartoknows/Gifts feature on historic days highlighting the contributors
• Pitch for holiday gift guides with backlist title in summer 2018
• Goodreads promotion for two copies
• Work with author to set up book store signings

 
Publicity/Media:

• Contact previous reviewers: The Washington Post Magazine, Simply Woman Magazine, ProFMagazine, The Jennifer Keitt Show, WAMC (NPR Radio), The Three Tomatoes
• Long lead pitch and First-round ARCs sent to Harper’s Bazaar Online, POPSUGAR, Book Riot, Huffpost, Jezebel, Bustle, Real Simple, Elle Online, Goodreads, Mashable, BuzzFeed, NPR
• Pitch for review coverage and giveaways to Mom/Parenting Blogs, Girl Groups, Book Media and Gift Guide bloggers: Kelly’s Thoughts On Things, Honey & Pine Co., Oh So Beautiful Paper, Bizwomen, BLOGHER, Life Your Way, Teen Reads, Live Write Thrive, Girl Gone Mom, The Bibliologist
• Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib