Speed Read Supercar
The History, Technology and Design Behind the World’s Most Exciting Cars
by Basem Wasef
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Pub Date Sep 18 2018 | Archive Date Oct 04 2018
Quarto Publishing Group – Motorbooks | Motorbooks
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Description
When Lamborghini unleashed its Miura on an unsuspecting world in 1966, it set off a high-performance arms race that continues to this day. Ferrari, Maserati, Jaguar, Porsche, and Lotus all accepted the challenge. Over the following five decades, numerous others stepped up, including stalwarts like Aston Martin, BMW, and Audi, as well as small-volume specialists such as Koenigsegg, Pagani, Noble, and Spyker. The result is a veritable smorgasbord of blazingly fast and delicious-looking land missiles available to anyone with several hundred thousand dollars to spare.
Supercars are complex subjects that interest nearly everyone. Every part of a supercar represents myriad decisions informed by engineering, aesthetics, human interface, and emotion. Speed Read Supercar answers the hows and whys of these fantastic cars in sections divided by topic, offering an engaging review of history, engineering, design, key concepts, and key people.
Each section ends with a glossary of related terms, and informational sidebars provide fun facts, historical tidbits, and mini-bios of key people in the supercar world. Sleek illustrations showcase the incredible designs.
With Motorbooks’ Speed Read series, become an instant expert in a range of fast-moving subjects, from Formula 1 racing to the Tour de France. Accessible language, compartmentalized sections, fact-filled sidebars, glossaries of key terms, and event timelines deliver quick access to insider knowledge. Their brightly colored covers, modern design, pop art–inspired illustrations, and handy size make them perfect on-the-go reads.
Marketing Plan
Key Selling Points:
- Porsche 911 is one of Motorbooks strongest subjects
- Author is one of the world’s leading Porsche authority
- Supercars are a top subject for enthusiast print and online media and represent the high-profile, halo car for every auto manufacturer
- Author is a well-known journalist
Key Campaign Activity
Publicity focus beyond automotive press
Target car enthusiasts and mainstream audiences
Excerpts
Advertisements and Partnerships to continue push of the series
Trade:
- Review copy push to: Library Journal, Publishers Weekly, Shelf Awareness, Booklist
Retail:
- Partner with Sales team to create a coordinated Sales and marketing effort
Consumer:
- Outreach to top automotive: Dean’s Garage, Just a Car Guy, Automoblog, Car & Driver, Hemmings, Hagerty’s, Autoweek
- FB advertisement
- GoodReads Giveaways
- Social Media via Quarto Knows
- Utilize Basem’s connections in the auto industry and his social media presence: Twitter: 1.9K followers, Instagram: 3.5K followers,
Publicity/Media:
- Early review copies to Auto media: Autoblog, Automotive.com, AutoWeek, Automobile, Petrolicious, Hemmings, Hagerty, Car and Driver
- Pitch to luxury outlets: Primer Magazine, Maxim, Men’s Journal, Modern Man, Elite, Robb Report, Forbes, Travel + Leisure, Wall Street Journal
- Porsche-focused outlets: Flatsixes.com, Excellence Magazine, Porsche Panorama, Porsche 356 Club, Porsche Club of America
- Pitch to mainstream media: Detroit News, The Newswheel, Men’s Journal, Maxim, Uncrate, Houston Chronicle
- Pitch to marque specific media: The Prancing Horse, Forza, Ferrari Magazine, Cavallino, Fourtitude
Available Editions
| EDITION | Other Format |
| ISBN | 9780760362914 |
| PRICE | $19.99 (USD) |
| PAGES | 160 |
Average rating from 7 members
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