Campaign Focus:
A comprehensive study of ‘The Maverick’ and his work, Steve Jobs tracks the entrepreneur’s journey from savvy salesman to world-changing innovator.
           
Key Selling Points:

• Publication will coincide with the release of new product launches for the iPhone and iMac models.
• It is also likely to coincide with Apple Inc’s keynote event which this year tookplace on 12th September.
• Apple continues to be a dominant force in the technology market having sold well over 1 billion iPhones.

 
Key Campaign Activity
Publicity focus on tech, business, and pop culture outlets
Target traditional trade outlets
Use author contacts in the US
 
Trade:

• Series pitch to: Library Journal, Publishers Weekly, Shelf Awareness, Booklist, Bookriot, NY Times, Wall Street Journal and NPR.

Consumer:

• Outreach to top pop culture, tech, business reviewers and outlets
• GoodReads Giveaway in August

 
Publicity/Media:

• Pitch to national newspapers and magazines: USA Today, Washington Post, Details, Forbes, Newsweek
• Targeted pitches closer to pub date to pop culture reviewer, outlets and bloggers including:  Buzzfeed, Huffington Post, Mental Floss, Geekscape, Pop Culture Beast, Refinery 29, Wired, Entertainment Weekly, The Observer, etc.

• Outreach to top Science and Tech outlets: Popular Science, Discover, WIRED, Scientific American, Gizmodo, PC Magazine, The Christian Science Monitor, The Family Handyman, Robot, Engadget.com, Fast Company, ScienceDaily.com, Popular Mechanics