Crack the Funding Code
How Investors Think and What They Need to Hear to Fund Your Startup
by Judy Robinett
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Pub Date Feb 05 2019 | Archive Date Apr 30 2019
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Description
Crack the Funding Code demystifies the world of angel investing, venture capital, and corporate funding and lays out a strategic pathway for any entrepreneur to secure funding fast.
Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales.
This book will show you how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. Crack the Funding Code gives you the broader perspective on:
- how funding works,
- how investors think,
- and what they need to hear to put their money where your mouth is.
Every entrepreneur who reads this book will get easy-to-follow deal checklists, a roadmap of where and how to locate the best funding resources and top business mentors for their industry or geographical location, and a step-by-step process to create pitches that make their idea or business irresistible.
A Note From the Publisher
Author is available for interviews, blog tours, autographed tours, autographed book giveaways, contests, and book club discussions.
Marketing Plan
About the Author:
Judy Robinett is a business thought leader who has been profiled in Fast Company, Forbes, Venture Beat, Huffington Post, and Bloomberg Businessweek. For more than 30 years, she has helped entrepreneurs find needed capital by connecting them with venture capitalists, angel investors, and other sources of funding.
Available Editions
| EDITION | Other Format |
| ISBN | 9780814439838 |
| PRICE | $28.99 (USD) |
| PAGES | 256 |
Featured Reviews
Linda S, Librarian
CRACK THE FUNDING CODE by Judy Robinett explains "How Investors Think and What They Need to Hear to Fund Your Startup." The preface, written by Kevin Harrington of Shark Tank is filled with some amazing statistics in that he estimates he has heard roughly 50,000 pitches, funded about 800 of them and saw 150 actually make money. Both he and Robinett stress the importance of packaging a concept so as to "pitch to investors' needs" (be they profit margins, sales volume, etc.). Robinett begins with a section on how to think like an investor and then segues to finding the right investors, what investors are looking for, and closing the deal. She also includes several helpful appendices with information on "power connecting," a strong pitch deck example, and a due diligence checklist. CRACK THE FUNDING CODE should be a particularly valuable for those who, like our Entrepreneur class students, are seeking funding for new and innovative ideas.
Link in live post:
https://www.judyrobinett.com/
