Key Selling Points: The exciting re-launched edition of the bestselling gardening techniques book in North America for two generations The original alternative gardening method that has worked for 3 million gardeners and counting 150 new photos and illustrations and many all-new tips, projects and refinements to address today's gardening environment Book published on the heels of over a year’s worth increased marketing activity via a new SFG website, increased social media efforts, and the launch of National Square Foot Gardening Day (April 7, 2018)   Key Campaign Activity Utilize SFG website, social media, certified instructors and National Square Foot Gardening Day to drive awareness and pre-orders ahead of pub date Massive publicity campaign beginning sprint 2018     Consumer: Quarto Knows and SFG social media Video trailer Quarto Knows B2C email campaigns Giveaways at Goodreads, select blogs and websites   Publicity/Media: National gardening and related media: Horticulture Magazine, Garden Design, American Gardener, Coastal Living Better Homes and Gardens, Southern Living, Nature’s Garden, Birds & Blooms, Country Woman, Fine Gardening, Mother Earth Living, Sunset Magazine, Living the Country Life, Garden Gate, Organic Life, Garden Design, Garden & Gun, Garden Gate, Home & Garden Magazine, Fine Gardening, Heirloom Gardener, The American Gardener, Daily Newspapers with home & gardening coverage, major markets: Dallas Morning News, Associated Press, Wire services: Knight Ridder,  Tribune Media Services, Chicago Tribune, Houston Chronicle, Sacramento Bee (heavily syndicates gardening content to multiple markets), Miami Herald, Philadelphia Inquirer, San Francisco Chronicle, Los Angeles Times (heavily syndicates gardening content to multiple markets), Pittsburgh Post, Minneapolis Star Tribune, Arizona Star, Denver Post, Atlanta Journal Constitution Regional & State Gardening Magazines, Magazines with Gardening Coverage: Midwest Living, Southern Living, Sunset, Northern Gardener, Texas Gardener, Mississippi Gardener, Georgia Gardening, Washington Gardener,   Garden Center/Wholesalers media: Green Profit, Grower Talks, Nursery Management, Floral Management Blogs and Websites:  Empress of Dirt, Year Round Veggie Gardener, Veggie Gardening Tips, Creative Green Living, Savvy Gardner, HGTV Garden Blog, Life on the Balcony, Let's Get Dirty, Gardening Gone Wild, Creative Green Living, Diggin’ In, Garden Therapy, In The Garden, The Real Gardener, Urban Gardens Book Trade:  Library Journal, Publishers Weekly, Booklist, Bookish, Shelf Awareness Radio – Local & Syndicated Programs: You Bet Your Garden/Philadelphia (and national NPR syndication), Bob Tanem In the Garden/ San Francisco, Garden Talk/San Francisco, Joy In the Garden/Vermont, In the Garden/Memphis, Mike Nowak/Chicago, Garden Life Radio Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib