Target Christmas sales market – Christmas tables and in-store promotion: Joy, Urban Outfitters, Anthropologie, Oliver Bonus etc., as well as traditional booksellers. Feature as “stocking filler” / gift lists in magazines/publications for Christmas push. Could push again for topic-specific events/dates, such as International Day of Happiness for How to be Content; start of school/university terms for How to be Organised and How to Think Big, etc.   This series will be a strong option for Special Sales channels. Similar Quarto series have performed strongly in this area: Quantum’s Mindfulness series (Calm, Sleep, Courage, Happy) sold into Anthropologie (850 copies), Bookspeed (1,500 copies), Urban Outfitters (100 copies), Waterstones (1,000 copies), WH Smiths (350 copies), and in Export (2,000). [Note: figures are for Calm, strongest performing title] Ivy’s Mindful Thoughts series sold into Baker & Taylor (2,500 of each book), Bookspeed (1,600), Allsorted (200 copies), Waterstones (600). [Note: figures for Cyclist title]