Return on Courage
A Business Playbook for Courageous Change
by Ryan Berman
Pub Date 15 Jan 2019
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What do an astronaut, a Navy SEAL, the cofounder of Method, the former VP of communications at Apple, and the president of Domino’s all have in common? Ryan Berman spent three years shadowing the most courageous people and leaders on the planet to find out what they have done to accomplish liberating personal or business feats.
Fifty-two percent of Fortune 500 companies from the year 2000 are now extinct, and 80 percent of all start-ups will fail within their first 18 months. Yet there’s a lack of urgency to address this callous reality across the board in most organizations. And the solution can be unlocked with courage.
Return on Courage (ROC) is the go-to courage instructional manual that helps readers attack and shrink business fears head-on. They will learn how to relentlessly play offense, drive change, and transform into a Courage Brand®. ROC can be the secret weapon to innovating new products and services, maximizing ROI, and revolutionizing their industry.
"The difference between mediocrity and greatness or failure and success is one simple ingredient: courage. Finding the courage to be different, taking risks, or challenging the status quo are typically our biggest obstacles at work and in life. Thankfully, Ryan provides a playbook to find our inner courage and realize our true potential.
--Eric Ryan, cofounder, method
"Return on Courage is a timely, relevant book that provides the instruction manual for business survival in these turbulent, courage-deficient times."
--Jay Baer, New York Times best-selling author, Hug Your Haters and Youtility
"Return on Courage is not only the rally cry that businesses need to stay relevant in today's rapidly changing environment, but it also provides a road map that leads to action."
--Nicole Ayers, head of innovation team, Nestlé and General Mills, cereal
"Ryan nails it in Return on Courage. At a time when many brads are struggling to find their inner courage, this book provides the answer."
--Darrell Pilant, senior vice president and general manager, Harrah's Resort