The Franchisee Handbook

The Franchisee Handbook is jam packed with great advice to help steer prospective franchisees into making a well-informed decision as to which opportunity might suit them best and, more importantly, helping them avoid opportunities that are not a good fit.

—Seth Brink, Gyro Shack

Having worked with Mark on multiple franchise opportunities, I know how important it is for franchisees to understand what they are getting into before they buy. This book provides prospective franchisees with a great roadmap to guide them through the process of making one of the biggest financial decisions they will ever make.

—Tom Ryan, vice president of development, CD One Price Cleaners

As both a franchisee and as a franchisor, I can attest to Mark’s philosophy that there is nothing more important than ensuring the franchisee and franchisor are a good fit for each other. The lessons in this book should be taken to heart by anyone seriously considering the purchase of a franchise.

—Ray Wiley, president and founder, Hot Head Burritos and Rapid Fired Pizza

The Franchisee Handbook will take you step-by-step through the process of evaluating franchise opportunities from a more objective viewpoint so you can better evaluate how a particular franchise will work for you and your unique circumstances.

—Scott Lehr, executive vice president of development, marketing, and conferences for the International Franchise Association

The process of investing in a franchise can be difficult to navigate—both for the prospective franchisee and for the franchisor. Mark’s book is designed to help you better understand the complexities of this investment that could well alter the course of your life.

—Dave Pazgan, CEO, 101 Mobility

The Franchisee Handbook provides those who are planning to franchise with a systemized approach to evaluating both themselves and the franchises they are considering. It is an invaluable tool for every would-be franchisee.

—Nick Friedman, cofounder and president, College H.U.N.K.S. Hauling Junk

Mark’s book will show you how the best franchisors attempt to qualify their franchisees and will provide you with your own framework to evaluate the fit of various franchisors from your perspective. It is an invaluable tool for anyone thinking of buying a franchise.

—Scot Crain, vice president of franchisee relations, Auntie Anne’s Soft Pretzels

As former franchisees, we can attest to the importance of knowing how to look before you leap. The Franchisee Handbook provides an invaluable framework for that analysis—both looking at the franchisor and looking at your own capabilities. It is a great first step toward understanding how franchising will work for you.

—Cynthia and Steve Clarkin, former franchisees

With over 3,000 opportunities to choose from, the first-time franchisee may easily find the task of finding that perfect franchise daunting. The Franchisee Handbook provides a roadmap to narrowing the field to a manageable number and provides a framework for the kind of diligence and self-examination that will improve anyone’s chances of success.

—Allan Young, cofounder of Shelf Genie

The Franchisee Handbook provides the prospective franchisee with the tools they need to examine the opportunities they are considering and a framework for understanding how they will fit within a particular franchise system. It is a must read for anyone considering a franchise investment.

—Peter Ross, cofounder and CEO of Senior Helpers

The Franchisee Handbook is an essential resource for the would-be franchisee. While I was happy with the franchise I purchased, if I had read this book in advance I might have gone a different direction that would have better suited me personally. I highly recommend this book for anyone who is seriously considering an investment in a franchise.

—Barry Falcon, former franchisee and cofounder of two successful franchise companies