Review by KidLitExchange [Instagram - RedCanoeReader] This story gently introduces the idea of endangered species and animal extinction through rhyming verse and soft, intriguing watercolor illustrations. It includes thirteen animals from around the world through the touching stories which are charmingly related by the animal's own voices. We learn both the reasons for their threatened existence, as well as how we can help them survive. Some of the animals included are the snow leopard, the elephant, the tiger and the quetzal, but my favorite was the North American Blue Karner butterflies. The illustrations are beautiful and it should be especially meaningful to the children because they might actually see one in their neighborhood!

* Social media campaign and give aways

* Major prepublication online buzz campaign

* Promoiton on Goodreads, Amazon, and Barnes & Noble

* Library Conference appearnces

* Early ARC giveaways* 

* National online advertising

* Author tour

* Building a Zoo City Tour