
Trekking Beyond
Walk the world's epic trails
by Dave Costello; Billi Bierling; Damian Hall
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Pub Date Oct 30 2018 | Archive Date Feb 12 2019
Quarto Publishing Group - White Lion Publishing | White Lion Publishing
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Description
Discover the epic drama of mountain trails, windswept coastal paths, dense forest walks and the immense canyons, glaciers and ocean vistas only your feet can take you to.
Vivid essays introduce the world’s best trekking regions – from the Himalayas to the Andes, the wilds of the Scottish Highlands to the dusty Australian Outback – exploring the challenges of walking these paths, the history of their formation and the sense of exploration and wonder to be found along these distinctive routes. Each route is accompanied by stunning photography, showcasing the variety of terrains and their magnificent vistas.
Marketing Plan
Key Selling Points:
Alex Treadway is a leading travel photographer. Over 200 images – with the majority previoulsy unpublished – capture the immensity of the world's trekking destinations.
Illuminating text from leading trekkers, Billi Bierling, Dave Costello and Damian Hall, bring expertise to each region and each trek featured. With beautiful maps charting the best routes of each iconic destination
Large format, high-end coffee-table book – this is the must have book for any walking enthusiast.
Key Campaign Activity
Pre-publication:
Pre-publication campaign to build anticipation and awareness at outlets covering travel, fitness, as well as mainstream book reviewers with PDFs and advance copies
Goodreads and other giveaways pre-publication date
Trade: Announcements in Publishers Weekly, Library Journal, Shelf Awareness
Consumer Marketing:
B2C email campaigns via Quarto Knows mailing lists
Giveaways at Goodreads, select blogs and websites
Book trailer video
Publicity/Media:
Advance copies and PDFs key travel magazines, websites and airline in-flight magazines.
Reviews, photo galleries at travel, science and general interest websites and blogs
Target short and long lead publicity to also include mass-appeal/general interest outlets: Entertainment Weekly, USA Today, People US, Parade, Salon, Huffington Post, Slate, Time, online equivalents
Target hiking/camping/outdoors/fitness media
Book reviewers in daily newspapers
Author interviews at travel radio shows and podcasts
Heavy emphasis on fall holiday gift guides
Available Editions
EDITION | Other Format |
ISBN | 9781781316962 |
PRICE | $35.00 (USD) |
PAGES | 224 |
Average rating from 20 members
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