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book cover for Trekking Beyond

Trekking Beyond

Walk the world's epic trails

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Pub Date Oct 30 2018 | Archive Date Feb 12 2019


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Description

A stunning photographic journey to the world's most iconic walking destinations.

Discover the epic drama of mountain trails, windswept coastal paths, dense forest walks and the immense canyons, glaciers and ocean vistas only your feet can take you to. 

Vivid essays introduce the world’s best trekking regions – from the Himalayas to the Andes, the wilds of the Scottish Highlands to the dusty Australian Outback – exploring the challenges of walking these paths, the history of their formation and the sense of exploration and wonder to be found along these distinctive routes. Each route is accompanied by stunning photography, showcasing the variety of terrains and their magnificent vistas.

A stunning photographic journey to the world's most iconic walking destinations.

Discover the epic drama of mountain trails, windswept coastal paths, dense forest walks and the immense canyons...


Marketing Plan

Key Selling Points:


Alex Treadway is a leading travel photographer. Over 200 images – with the majority previoulsy unpublished –  capture the immensity of the world's trekking destinations.

Illuminating text from leading trekkers, Billi Bierling, Dave Costello and Damian Hall, bring expertise to each region and each trek featured. With beautiful maps charting the best routes of each iconic destination

Large format, high-end coffee-table book – this is the must have book for any walking enthusiast.

Key Campaign Activity


Pre-publication:


Pre-publication campaign to build anticipation and awareness at outlets covering travel, fitness, as well as mainstream book reviewers with PDFs and advance copies

Goodreads and other giveaways pre-publication date  

Trade: Announcements in Publishers Weekly, Library Journal, Shelf Awareness  

Consumer Marketing:

B2C email campaigns via Quarto Knows mailing lists

Giveaways at Goodreads, select blogs and websites

Book trailer video    

Publicity/Media:  

Advance copies and PDFs key travel magazines, websites and airline in-flight magazines.

Reviews, photo galleries at travel, science and general interest websites and blogs

Target short and long lead publicity to also include mass-appeal/general interest outlets: Entertainment Weekly, USA Today, People US, Parade, Salon, Huffington Post, Slate, Time, online equivalents

Target hiking/camping/outdoors/fitness media

Book reviewers in daily newspapers

Author interviews at travel radio shows and podcasts

Heavy emphasis on fall holiday gift guides

Key Selling Points:


Alex Treadway is a leading travel photographer. Over 200 images – with the majority previoulsy unpublished –  capture the immensity of the world's trekking destinations.

...


Available Editions

EDITION Other Format
ISBN 9781781316962
PRICE $35.00 (USD)
PAGES 224

Average rating from 20 members


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