Using Artificial Intelligence in Marketing
How to Harness AI and Maintain the Competitive Edge
by Katie King
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Pub Date Feb 03 2019 | Archive Date Dec 21 2021
Kogan Page Ltd | Kogan Page
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Description
CMOs, CTOs, Sales Directors, Heads of Customer Service, Marketing Managers, Marketing Strategists, Change Managers, Directors of Business Transformation
Available Editions
| EDITION | Other Format |
| ISBN | 9780749483395 |
| PRICE | £29.99 (GBP) |
| PAGES | 224 |
Average rating from 2 members
Featured Reviews
Benoit L, Reviewer
Good book that allowed me to address this notion of Artificial Intelligence in Marketing.
Good tips, although I think the practice is essential to really benefit from all this.
Not necessarily easy to access but well written and documented.
A good choice!
Thank you
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