
The transHuman Code
How To Program Your Future
by Carlos Moreira; David Fergusson
Pub Date 04 Jun 2019
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Description
A Humanitarian Approach to a Technologically Innovative Future
In The transHuman Code, authors Carlos Moreira and David Fergusson ask, “Are we building a better future for humanity with the help of magnificent technology or are we instead building a better future of better technology at the expense of humanity?” We must learn to put humanity first instead of getting caught up in the promise of technological advancement. Humans have been able to adapt, morph, and compromise in every situation we have faced over the centuries and have been able to maintain dominance. We must approach the promises of technology with the same adaptability.
What the authors propose is that if we start the design of the transHuman future from a human perspective, making sure that technology will inspire revolution or evolution, then we can ensure humanity continues to thrive. The transHuman Code tries to center humanity in the emerging tension between a human-controlled or a machine-controlled world. Moreira and Fergusson examine how humans can maintain the uniqueness and the humanity in this brave new world.
Marketing Plan
- National trade marketing and sales campaign
- National broadcast and print publicity campaign
- Advanced distribution of digital ARC via NetGalley to reviewers, bloggers, journalists, librarians, booksellers, and media
- Online marketing campaign including targeted advertising and trade advertising
-Large scale book seeding campaign with Goodreads
Available Editions
EDITION | Other Format |
ISBN | 9781626346291 |
PRICE | $29.95 (USD) |