Walmart
Key Insights and Practical Lessons from the World's Largest Retailer
by Bryan Roberts, Natalie Berg
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Pub Date May 28 2012 | Archive Date Sep 01 2012
Description
Walmart is the
largest retailer in the world with market leadership in all key markets
and rapid expansion into emerging markets. From its humble beginning in
Arkansas, it has become a global retailing phenomenon. For retailers,
Walmart is a tough competitor as well as a source of best practice in a
number of retail disciplines such as procurement, logistics, systems and
store format innovation. For suppliers, for whom Walmart routinely
accounts for between 10 and 40% of total sales, every move that Walmart
makes has profound impact on their financial performance and how they do
business.
Analysts Roberts and Berg present an objective
analysis of Walmart. It addresses the retailer's history, procurement,
supply chain and logistics, the importance to vendors, IT and systems,
pricing and marketing, multichannel retailing, globalization and future.
Investigating what the retailer gets right, as well as what it gets wrong, Walmart
provides a comprehensive insight into the many functions which
contribute to its operations. The book helps retailers learn from best
practice, rivals to better compete against Walmart and vendors to better
service one of their most important customers.
-A comprehensive look at the world's biggest retailer
-Covers key areas where Walmart excels, such as: positioning,
logistics, branding, customer service, profit margins and globalization
-Contains interviews with the leading figures in the success of the
business including the President and CEO of Walmart US, Bill Simon
Bryan Roberts
has spent over ten years as a Walmart analyst and has gained great
understanding of Walmart's strategies, objectives and achievements. He
is Retail Insights Director for Kantar Retail EMEA (Europe, the Middle
East and Africa), based in London. Prior to joining Kantar Retail, Bryan
was the Global Research Director at Planet Retail, a leading retail
analyst firm.
Natalie Berg has spent years working
alongside major retailers and vendors as they seek to better compete
with, or partner with, Walmart. Her main expertise lies in areas such as
private label, merchandizing, pricing and shopper-centricity. She is a
Research Director at Planet Retail, a leading retail analyst firm.
Advance Praise
“Every brand wants to understand how to sell to Walmart; this book empowers the reader to understand the strategy behind the giant retailer and gives the reader a strong foundation to improve their relationship and sales with all retailers. This is not a book for those who want to sell at the cheapest price – it is a book that teaches how to build a long-term branded business. “ – Phil Lempert, Supermarket Guru and editor The Lempert Report
“Walmart is a unique book. It combines a comprehensive history of Walmart’s methodical rise to greatness with a host of scenarios for its future growth. Must-reading for anyone who wants to know how Walmart did it and where it could be going – in the US and internationally. Roberts and Berg have done a terrific job.” – Brian Sharoff, President of the Private Label Manufacturers Association (PLMA)
Available Editions
| EDITION | Paperback |
| ISBN | 9780749462734 |
| PRICE | $39.95 (USD) |
| PAGES | 240 |
