The Home Bar

From simple bar carts to the ultimate in home bar design and drinks

by Henry Jeffreys

This title was previously available on NetGalley and is now archived.

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Pub Date Oct 18 2018 | Archive Date Feb 18 2019

Quarto Publishing Group - White Lion Publishing | Jacqui Small

Cooking, Food & Wine

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Description

Home Bar covers all aspects of home bar design in addition to offering inspiration advice on how to create it; from which drinks to include, glassware and fridges, to recipes from some key bartenders and truly inspiring interiors. Whether you hanker after a small, stylish bar cart for a tiny urban apartment or are planning a bespoke entertainment space in your home, indoors or out, Home Bar is a comprehensive resource and a go-to inspirational manual of discerning drinks.

With exclusive access to the owner of Pernod Ricard’s own glamorous home bar in the south of France, this book will appeal to Mad Men fans, millenials for whom a homemade cocktail from a drinks trolley is the height of cool, and also to any discerning drinker fascinated by the mystique of soda syphons, cocktail kits and seriously interesting aperitifs and digestifs. Written by a leading authority on drink, Home Bar includes photographs from Simon Upton, one of the world’s leading interiors photographers working in exclusive homes. With images from major bar cart retailers too, this book is a beautiful, comprehensive and indispensable reference for cool drinks at home, anytime.

Marketing Plan

Key Campaign Activity

• Long lead media coverage, including gift guide pitches for Dec 2018

Pre-publication:

• Finished book mailing to top influencers and alcohol/spirits/lifestyle media

• Work with author to maximize his media list • Consider NYC/LA events and media visits per author’s travel plans

Trade:

• Submit for review in Publishers Weekly, Shelf Awareness, Booklist and Foreword Reviews

• Display at BEA/BookCon

School/Library:

• Submit for review in Library Journal

• Display at ALA Annual and Midwinter Conferences

Consumer:

• Goodreads giveaway

• Promotion on Quarto Cooks and Quarto Homes

Publicity/Media:

• Magazines: bon appetit, Food & Wine, Saveur, Wine Spectator, Wine Enthusiast, Imbibe, Wine & Spirits, Real Simple, Martha Stewart Living, House Beautiful, Sunset, Coastal Living, Architectural Digest • Newspapers: The New York Times, The New York Times Magazine, Wall Street Journal, Washington Post, Cleveland Plain Dealer, Austin American Statesman, Chicago Tribune, Minneapolis Star Tribune, Philadelphia Inquirer

• Online: The Spirits Business, Punch, Drinkhacker, Drink Me, Drinks International, Design Sponge, Apartment Therapy, Cheers!, Modern Thirst, Forbes Online, Business Insider

Key Campaign Activity

• Long lead media coverage, including gift guide pitches for Dec 2018

Pre-publication:

• Finished book mailing to top influencers and...