Hashtag Authentic
Finding creativity and building a community on Instagram and beyond
by Sara Tasker
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Pub Date Feb 19 2019 | Archive Date Feb 26 2019
Quarto Publishing Group - White Lion Publishing | Frances Lincoln
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Description
Since setting up her Instagram account (@me_and_orla) while on maternity leave in 2013, Sara has become a celebrated influencer and iPhoneographer, and through her calm, atmospheric, and authentic style has garnered legions of followers. Here, Sara presents the lessons she has learned along the way.
Sara's nurturing voice and enchanting photography provide guidance on:
- storytelling, with tips on finding your own visual style and personal niche;
- making pictures, including composing for Instagram, finding the best light, and getting the most out of your camera phone;
- archiving your life, with tips organized by themes like Craft & Making, Family & Pets, and Food & Ingredients;
- and sharing your world, detailing the keys to Instagram success and beyond.
Marketing Plan
Campaign Focus: Modern lifestyle aspirational book, full of behind-the-scenes and business secrets information for turning an Instagram hobby into a job. An interactive book that shows you how to share your life authentically and successfully across Instagram and other social media. Author is a strong self-promoter with an engaged platform and audience.
Key Campaign Activity Cross promotion with Me and Orla Instagram National media outreach
Pre-publication: Book announcement on Me and Orla (86k uvm and 195k Instagram followers) Pre order campaign on Me and Orla (86k uvm and 195k Instagram followers) with free incentive Long lead media outreach Feature on NetGalley
Trade: Submit for review in Publishers Weekly, Shelf Awareness, Booklist and Foreword Reviews
School/Library: Submit for review in Library Journal Display at ALA Annual and Midwinter Conferences
Consumer: Promotion on Quarto Lives Social Media Campaign
Publicity/Media: Print: Glamour, Real Simple, Elle, Vanity Fair, Martha Stewart Living, Allure, Wired, Psychology Today, Seventeen, Girls’ Life, Kinfolk, O the Oprah MagazineThe New York Times, The New York Times Magazine, NY Magazine, Instyle, Redbook, Wall Street Journal, Washington Post, Boston Globe, Los Angeles Times, San Francisco Chronicle Online: online editors for all print above, Goop, Buzzfeed, Mashable, Huffington Post, Refinery29, TheEverygirl, PureWow, SheKnows, Bustle, Brit + Co
Available Editions
| EDITION | Other Format |
| ISBN | 9781911127611 |
| PRICE | $24.99 (USD) |
| PAGES | 192 |
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