The Twitter Presidency
Donald J. Trump and The Politics of White Rage
by Brian L. Ott and Greg Dickinson
Pub Date 04 Feb 2019
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The Twitter Presidency explores the rhetorical style of President Donald J. Trump, attending to both his general manner of speaking as well as to his preferred modality.
Trump’s manner, the authors argue, reflects an aesthetics of white rage, and it is rooted in authoritarianism, narcissism, and demagoguery. His preferred modality of speaking, namely through Twitter, effectively channels and transmits the affective dimensions of white rage by taking advantage of the platform’s defining characteristics, which include simplicity, impulsivity, and incivility.
There is, then, a structural homology between Trump’s general communication practices and the specific platform (Twitter) he uses to communicate with his base. This commonality between communication practices and communication platform (manner and modality) struck a powerful emotive chord with his followers, who feel aggrieved at the decentering of white masculinity.
In addition to charting the defining characteristics of Trump’s discourse, The Twitter Presidency exposes how Trump’s rhetorical style threatens democratic norms, principles, and institutions.
A Note From the Publisher
Author is available for interviews, blog tours, autographed tours, autographed book giveaways, contests, and book club discussions.
About the Author:
Dr. Brian L. Ott is an award-winning scholar and teacher who has been studying rhetoric, communication, and media technologies for more than 20 years. He has authored numerous books and articles on the changing nature of communication in the digital era, and he regularly presents his research at public events and professional conferences. He has held the rank of Professor at three different institutions-Colorado State University, University of Colorado Denver, and Texas Tech University. Dr. Ott is the former Department Chair of Communication Studies at Texas Tech and the current Director of Texas Tech University Press.