Living Decor

Plants, Potting and DIY Projects - Botanical Styling with Fiddle-Leaf Figs, Monsteras, Air Plants, Succulents, Ferns, and More of Your Favorite Houseplants

by Maria Colletti

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Pub Date Mar 19 2019 | Archive Date Mar 18 2019

Quarto Publishing Group - Cool Springs Press | Cool Springs Press

Home & Garden

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Description

Welcome houseplants into your space and use them to make beautiful home decor projects that showcase your plants and your creativity.

It's time to change the way we think about houseplants. For too long we have overlooked potted plants and failed to appreciate the many benefits they can bring into our homes: improved air quality, natural decor, brilliant colors, and a greener lifestyle, just to name a few.

Living Decor is a manual to introducing the life, beauty, and health benefits of plants into your home in creative ways. Maria Colletti (Terrariums: Gardens Under Glass) brings fun to creating your own arrangements with moss, succulents, air plants, and other favorite indoor greenery. Also find simple guidance for taking care of your plants and DIY tips.

This guide to houseplants takes you through modern trends in filling your space with plants, such as display with macramé, concrete planters, new plant stands for popular botanicals like Fiddle Leaf Figs and Monstera, and also shows what a beautiful, unique, and even artistic experience living with plants can be. Step-by-step projects include:

Chandelier-style planters
Moss jar gardens and photo frames
Terrariums
Succulent centerpieces
And more!

Beyond the individual projects, you'll find endless ideas for botanical styling from the author, as well as a large network of shopkeepers and interior designers who bring you into their homes to see remarkable interior design that celebrates everything green.

Marketing Plan

Campaign Focus: Living Decor is a manual to introducing the life and beauty of plants into your home in creative ways. This lovely book makes for an easy read, and makes it fun to create your own arrangements with moss, succulents, air plants and other favorite indoor greenery. And to tie it all together, Living Decor also offers easy help for taking care of your plants and DIY tips.

Key Selling Points: Taps into one of the hottest areas in urban living: "botanical styling." "Houseplants" is a fast-growing category and interest area on social media. Large, beautiful photos of actual rooms and spaces with living decor are sure to inspire.

Key Campaign Activity Target all gardening outlets and outlets with gardening coverage – newspapers, blogs/websites, gardening and regional lifestyle magazines Emphasis at decorating and style as well as consumer general interest/non-gardening-specific media Emphasis on gift guides Increased emphasis on author social media

Consumer: Quarto Knows social media Video trailer Quarto Knows B2C email campaigns Giveaways at Goodreads, select blogs and websites

Publicity/Media: National gardening and related media, Garden Design Home decorating targets include national and regional media, Everyday, Consumer General Interest outlets, Blogs and Websites

Will extensively target podcasts Daily Newspapers with home & gardening-related coverage, major markets

Wire services

Emphasis on mom and parenting blogs/outlets

Regional Magazines with home/decorating coverage:

Book Trade

Trade Review