This book is very good. It seems most appropriate for medium to large orgs, but certainly smaller businesses might benefit. These highly qualified authors have created a very engaging book filled with ideas and explanations mostly centered around the use of tech. With an excellent format of a detailed TOC, chapter previews and summaries, and even a potential view of the near future. They the ideas of a Product IQ and EQ, which are innovative, interesting, and smart. Highly recommended intro to product innovation and beyond.

I really appreciate the ARC for review!

I generally like this book. It represents a good concept of interconnected things. Looking at current technology trends the interconnected things via tech is the future. This all happens due to rapid tech development. Some products and services we use today may look and represent different functionality in the nearest future. I like good examples of products and services digitisation as of now with the perspective of the future. There are some useful frameworks and concepts that can be well applied in practice.