Pub Date 10 Sep 2019
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There's only room for one mother in this family.
Claire Abrams's dreams became a nightmare when she passed on a genetic mutation that killed her little boy. Now she wants a second chance to be a mother, and finds it in Robert Nash, a maverick fertility doctor who works under the radar with Jillian Hendricks, a cunning young scientist bent on making her mark--and seducing her boss.
Claire, Robert, and Jillian work together to create the world's first baby with three genetic parents--an unprecedented feat that could eliminate inherited disease. But when word of their illegal experiment leaks to the wrong person, Robert escapes into hiding with the now-pregnant Claire, leaving Jillian to serve out a prison sentence that destroys her future.
Ten years later, a spunky girl named Abigail begins to understand that all is not right with the reclusive man and woman she knows as her parents. But the family's problems are only beginning. Jillian, hardened by a decade of jealousy and loss, has returned--and nothing will stop her from reuniting with the man and daughter who should have been hers.
Past, present, and future converge in this mesmerizing psychological thriller from critically acclaimed author Kira Peikoff.
Praise for Mother Knows Best:
“A mother's love knows no bounds, but is there such a thing as going ‘too far’ for your child?…Original, totally in the zeitgeist of emerging medical technology—the psychological thriller everyone will be talking about. Mother Knows Best is Kira Peikoff’s breakout novel…Don’t miss it!” —Lisa Scottoline, New York Times bestselling and award-winning author of After Anna
“Kira Peikoff has crafted a smart, pulse-pounding, and achingly human story of a family in the cross hairs of where ethics and science converge. A totally satisfying read.” —Andrew Gross, New York Times bestselling author of Button Man
“Timely, tense, trailblazing—Mother Knows Best explores cutting-edge genetics and the ethical dilemmas involved in creating the first baby with three biological parents. Peikoff’s seamless prose, very human voice, and whiplash pacing makes this psychological thriller one of must-reads of 2019. Two mothers is one too many.” —K. J. Howe, international bestselling author of The Freedom Broker and Skyjack
“Mother Knows Best is a thrilling story showing how a parent’s desire for a healthy child can fuel innovations in reproductive technologies. Despite attempted regulations, life and science find a way to advance. I couldn’t put it down.” —Eric J. Forman, MD, Medical & Laboratory Director of Columbia University Fertility Center
$25,000 marketing and publicity budget
Partnership with outside publicity firm to reach national press (New York Times, Washington Post, etc.) and women's magazines (US Weekly, Marie Claire, etc.)
Print, radio, and online advertising
National print publicity ARCs and e-ARCs
‘Big Mouth’ mailing to social media influencers
Giveaway: Goodreads one-time giveaway of 100 ARCs, Crooked Lane, Author, Mystery Community sites, blogs, and social media
Push for IndieNext nominations through widespread mailings and advertising to indie booksellers
Bookspan direct mail/email campaign reaching 1.2 million readers VIP librarian and bookseller mailing
Featured title on MysteryGuild.com, MG Facebook, and CrookedLaneBooks.com
Promotion on author's social media and newsletters Author appearances at crime fiction conferences