Transforming Business with Artificial Intelligence
by Chris Duffey
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Pub Date 26 Mar 2019 | Archive Date 19 Apr 2019
Kogan Page Ltd, Kogan Page
DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General Category
WINNER: CES 2020 Gary's Book Club Top Technology Book of the Year
Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content.
In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.
Available on NetGalley
Average rating from 2 members
Artificial intelligence has the power to change our world, and it already is. Learn how it will be applied and where it may take us, in Superhuman Innovation: Transforming Businesses With Artificial Intelligence by Chris Duffey.
What do you do when you want to write a book about artificial intelligence but you’re a busy AI expert who happens to be Adobe’s Head of AI Innovation and Business Strategy? You create an AI to help you co-write the book and save you time. That’s exactly what Chris Duffey did with Superhuman Innovation.
Aimé is an AI that co-authors Superhuman Innovation. It’s an interesting concept to have a conversational back and forth with an AI but though seems to slow the story at points. Still, bringing existing AI abilities together in order to write a book on the topic is a very cool concept and one unlikely to have been done before.
Like most current books about artificial intelligence, this one looks at looks at how technology got to this point and opportunities for the future. While this one had its own interesting ideas about applications for the future, I’d love to find a book that looks at putting AI to use right now.
The book is broken down into three sections; The AI Foundation, The AI Activation, The AI Future. They look at the history of AI and the abilities it offers, how it is currently being applied, and the ways it’s likely to change our work and lives in the future. It’s a good approach to understanding the progress, power, and promise of artificial intelligence.
Transformation In The Future
There is no denying that AI will transform more than we’re even beginning to imagine. With opportunities abound, one of the best ways we can invent amazing applications for AI is to understand how it works, how it’s being applied, and be inspired by some of the ways it may shape our future. Superhuman Innovation and the insight of Chris Duffey and his AI co-author Aimé help to do just that.
Interesting and well structured overview of artificial intelligence with the perspective of future development and integration in our lives. If you don't know or have already some knowledge about AI, still read the book. I found the content engaging and informative. Also the concepts are well explained.