Wild Apples, Real Cider, and the Complicated Art of Making a Living
by Andy Brennan
Pub Date 12 Jun 2019
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Steering away from "business as usual," a successful New York cidery turns to wild trees and forgotten methods to create the hard cider of America's past.
Long before the advent of conventional farming methods--which have focused on constant growth, human intervention, and genetic homogeneity--the apple had already grown to become the ubiquitous all-American symbol it is today. Known for their hardiness, ability to adapt to new environments, natural diversity, and plentiful bounty, wildly grown apples were once known as ''America's fruit" throughout the trading world. Yet those apple trees--known as pippins--have nearly vanished from the American agricultural landscape, and so, too, have the complexities and nuances of wild apples and their cider. Andy Brennan, founder of Aaron Burr Cidery in upstate New York, has been making a case for their return.
In Uncultivated, Brennan's hero is the tenacious wild apple and the superior cider it produces. In candid and at times philosophical prose, he shares his decades-long experience working with naturalized trees--from discovering new tastes and textures to understanding how the wild apple tree guided him toward a successful, environmentally conscious business. At the heart of his story is Brennan's faith in nature, and its unfailing ability to deliver us from our own mistakes.
Andy Brennan is the owner of Aaron Burr Cidery, a small homestead farm located in New York State's Catskill region that supplies cider to some of Manhattan's most popular restaurants, including 11 Madison Park and the Gramercy Tavern. He has been featured on CBS Sunday Morning and in the New York Times, Wine Enthusiast magazine, and numerous other publications.
- Regional author appearances [the North East]
- Review copy distribution to targeted food and agriculture publications
- Tie-in with Aaron Burr Cider promotion and distribution
- Targeted digital and podcast advertising
- Online promotions on Chelsea Green social media platforms