Key Selling Points: 

·         With 47% of London as green space, it's time to make the most of it.

·         Perfect for locals and tourists alike as an invaluable guide to unknown spaces

·         Includes a diverse range of activities, for families and individuals alike, that make the most of London's outdoor spaces

Key Campaign Activity 

·         Publicity - Long lead print as well as travel/book media

·         Social media outreach through the Quarto especially Instagram and Facebook 

Publicity/Media: 

·         Primary travel media:  Expedia.com, The Travel Channel, Conde Nast Traveler Online, Fodor’s Travel, Parachute, Frommers.com, Atlas Obscura,

·         Secondary pop culture including Huffpost, Buzzfeed, Washington Post, The New York Times, Wall Street Journal, Stuff You Should Know, NPR 

·         Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib