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Monaco sponsored its first race in 1929 and the circuit has been part of the Formula 1 series since 1950. Conducted with the patronage of Monaco’s royal family, its beautiful street-circuit has made Monaco the most glamorous setting of any F1 race. But the classic architecture and high-profile spectators belie a course notorious for its complexity and challenges. With no safety barriers until 1969, drivers have twice plunged into the harbor among the spectating yachts.
Off the circuit, Monaco is a 24-hour spectacle of expensive boats, high-profile parties, celebrity F1 fans, penthouse spectating, and high-roller lifestyle. From the Monte Carlo casino (integral to numerous James Bond films) to top clubs like Amber Lounge, Jimmy’z, and The Black Lounge to F1 racers’ luxury homes to the takeoffs and landings of countless private jets, Monaco represents the epitome of the jet-setting lifestyle long associated with the F1 circus.
From the first Grand Prix in 1929 to today's star-studded event, The Life Monaco Grand Prix takes the reader on a full lap of this prestigious race.
Key Selling Points:
F1 enjoys considerable international appeal, and for many fans it is as much about lifestyle, glamour, and the experience as it is about the actual racing.
Monaco is the highest profile race in the F1 series drawing interest not only for the top-flight racing but also for the glamorous setting and high-profile revelry.
The Monaco Grand Prix is considered one of the most important and prestigious automobile races in the world alongside the Indy 500 and the 24 Hours of Le Mans.
Key Campaign Activity Publicity focus beyond automotive press, Target car enthusiasts and mainstream audiences, Excerpts
Trade: Review copy push to: Library Journal, Publishers Weekly, Shelf Awareness
Retail: Partner with Sales team to create a coordinated Sales and marketing effort
Consumer: Leverage Codling’s connections in the industry for possible coverage and endorsements. Pitch The Life series altogether. Pitch for holiday gift guides
Early review copies to Auto media: Autoblog, Automotive.com, AutoWeek, Automobile, Classic Motorsports, Petrolicious, Car & Driver, 6 Speed Online
Pitch to F1 outlets: F1 Racing, The F1 Times Magazine, Race Car Engineering, Race Car International, AutoSport, Race Engine, PlanetF1.com, GrandPrix.com, Formula1.com, F1Charlotte.com
Pitch to mainstream media: Detroit News, The Newswheel, Men’s Journal, Maxim, Uncrate, Houston Chronicle