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The Life Monaco Grand Prix

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Pub Date Apr 16 2019 | Archive Date Apr 30 2019


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Description

Go behind the scenes to explore the history, racing, celebrity fans, and after hours of racing's most glamorous and prestigious round in the F1 championship with The Life Monaco Grand Prix.

Monaco sponsored its first race in 1929 and the circuit has been part of the Formula 1 series since 1950. Conducted with the patronage of Monaco’s royal family, its beautiful street-circuit has made Monaco the most glamorous setting of any F1 race. But the classic architecture and high-profile spectators belie a course notorious for its complexity and challenges. With no safety barriers until 1969, drivers have twice plunged into the harbor among the spectating yachts.

Off the circuit, Monaco is a 24-hour spectacle of expensive boats, high-profile parties, celebrity F1 fans, penthouse spectating, and high-roller lifestyle. From the Monte Carlo casino (integral to numerous James Bond films) to top clubs like Amber Lounge, Jimmy’z, and The Black Lounge to F1 racers’ luxury homes to the takeoffs and landings of countless private jets, Monaco represents the epitome of the jet-setting lifestyle long associated with the F1 circus.

From the first Grand Prix in 1929 to today's star-studded event, The Life Monaco Grand Prix takes the reader on a full lap of this prestigious race. 
Go behind the scenes to explore the history, racing, celebrity fans, and after hours of racing's most glamorous and prestigious round in the F1 championship with The Life Monaco Grand Prix.

...

Marketing Plan

Key Selling Points:

F1 enjoys considerable international appeal, and for many fans it is as much about lifestyle, glamour, and the experience as it is about the actual racing.

Monaco is the highest profile race in the F1 series drawing interest not only for the top-flight racing but also for the glamorous setting and high-profile revelry.

The Monaco Grand Prix is considered one of the most important and prestigious automobile races in the world alongside the Indy 500 and the 24 Hours of Le Mans.

Key Campaign Activity Publicity focus beyond automotive press, Target car enthusiasts and mainstream audiences, Excerpts  

Trade: Review copy push to: Library Journal, Publishers Weekly, Shelf Awareness

Retail: Partner with Sales team to create a coordinated Sales and marketing effort

Consumer: Leverage Codling’s connections in the industry for possible coverage and endorsements. Pitch The Life series altogether. Pitch for holiday gift guides

Publicity/Media:

Early review copies to Auto media: Autoblog, Automotive.com, AutoWeek, Automobile, Classic Motorsports, Petrolicious, Car & Driver, 6 Speed Online

Pitch to F1 outlets: F1 Racing, The F1 Times Magazine, Race Car Engineering, Race Car International, AutoSport, Race Engine, PlanetF1.com, GrandPrix.com, Formula1.com, F1Charlotte.com

Pitch to mainstream media: Detroit News, The Newswheel, Men’s Journal, Maxim, Uncrate, Houston Chronicle

Key Selling Points:

F1 enjoys considerable international appeal, and for many fans it is as much about lifestyle, glamour, and the experience as it is about the actual racing.

Monaco is the highest...


Available Editions

EDITION Other Format
ISBN 9780760363744
PRICE $30.00 (USD)
PAGES 240

Average rating from 8 members


Featured Reviews

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A stunning history of the great race in Monaco - possibly the best track in racing. Full of great photos, there's also a detailed history to read as well. Some books concentrate on photos or text, but this book strikes the right balance of both together.

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This book is a wonderfully illustrated History of Grand Prix Racing in Monaco. The book begins with a short of history of Monaco and then begins a history of the Grand Prix. The book concentrates on racing in Monaco with little mention of other races. There are also short biographies of many of racers even if they never won in Monaco. The end of the book focuses on the celebrities and parties. The text is accompanied with lots of historical photographs. I found the book easy to read and interesting. One comment on the format. I do wish there were captions on the photographs in the book and not in the back as an appendix. Enjoy the race and the armchair traveling.

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A book about the Grand Prix of Monaco. That is what I thought. The beginning of the book talking about the history of Monaco was ok because then the author went into the first race of 1929 and the races until WWII stopped them. They would pick up again after and by 1948 they would start racing again. They also began coming up with rules for the cars 1.5 liter super charged engines, no larger than 4.5. They did skip a few years in the fifties but by the mid-fifties, it has been going on since. The part I like the most or the book was the one about the different drivers. Moss, Hill, Clark, Stewart, Braham, Rindt, Prost, Schumacher, Senna who posted the fastest time. I do wish he would have gone into more of the drivers like Nikki Lauda, and others. I have been following F-1 since 1970 and through the first part of the book was good the last part did not hold my attention. With parties night life, and other stories I did not get into that part. The racing part is what I enjoyed about this book.

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