
Brand Identity Essentials, Revised and Expanded
100 Principles for Building Brands
by Kevin Budelmann; Yang Kim
This title was previously available on NetGalley and is now archived.
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Pub Date Apr 16 2019 | Archive Date May 14 2019
Quarto Publishing Group – Rockport Publishing | Rockport Publishers
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Description
A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design.
Topics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is "On Brand?", Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programs That Stand Out, Promising Something, and Honesty is Sustainable
The new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared.
Brand Identity Essentials is a must-have reference for budding design professionals and established designers alike.
Marketing Plan
Key Campaign Activity: Design and education pitches
Trade and Retail: Finished Advances
Consumer:
Pitch to design media such as InVision, Co.Design, Photoshop User, Core77, Visual Arts Journal, Idea, Creative Bloq, Surface
Include in design academic mailings
Leverage contributor online presences and contacts
Available Editions
EDITION | Other Format |
ISBN | 9781631597084 |
PRICE | $35.00 (USD) |
PAGES | 232 |