Key Selling Points: Utilize LFL organization to spread the word on the book Multiple media outlets will respond/cover: Home/garden/DIY, domestic lifestyle, book reviewers and literary outlets Community organization and outreach are subjects of growing interest as a reaction to continued cultural division. Community gardens, for example, are flourishing. The Little Free Library organization, the book's licensor, reports 65,000 official LFL "stewards" and growing; it's estimated the libraries are responsible for helping to distribute millions of books annually. This is the only DIY book devoted to showing readers how to build small structures including libraries, share boxes, and more.  

Key Campaign Activity Massive media outreach Leverage LFL database wherever possible E-mail and/or physical mailing for sales/publicity solicitation efforts

Consumer: Quarto Knows social media – create contests for photos of projects from the book Video trailer Quarto Knows B2C email campaigns Giveaways at Goodreads, select blogs and websites

Publicity/Media:

National Home/Garden Media Organic Gardening, Fine Gardening, Urban Farm, Hobby Farms: Horticulture Magazine, Garden Design, American Gardener, Coastal Living Better Homes and Gardens, Southern Living, Nature’s Garden, Birds & Blooms, Country Woman, Fine Gardening, Mother Earth Living, Sunset Magazine, Living the Country Life, Garden Gate, Organic Life, Garden Design

Daily Newspapers – both home/DIY and book review coverage – Minneapolis Star-Tribune, Dallas Morning News, Associated Press, Wire services: Knight Ridder, Tribune Media Services, Chicago Tribune, Houston Chronicle, Sacramento Bee Miami Herald, Philadelphia Inquirer, San Francisco Chronicle, Los Angeles Times, Pittsburgh Post, Arizona Star, Denver Post, Atlanta Journal Constitution, Detroit Time, Detroit Free Press, Omaha News-Herald

Regional Magazines: Midwest Living, Southern Living, Sunset, Northern Gardener, Southwest Home & Garden

Blogs and Websites to include home/garden, DIY, home improvement, and book review websites and additional media

Book Industry/Book Reviews:  Library Journal, Publishers Weekly, Booklist, Bookish, Shelf Awareness, Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib Radio – pitch NPR and local public radio stations as well as syndicated shows – Local & Syndicated Programs: You Bet Your Garden/Philadelphia (and national NPR syndication), Bob Tanem In the Garden/ San Francisco, Garden Talk/San Francisco, Joy In the Garden/Vermont, In the Garden/Memphis, Mike Nowak/Chicago, Garden Life Rad