Key Selling Points: Urban and small space gardening are the fastest growing garden categories, especially among Millennials Helps readers choose which small-space method or methods make the most sense for them Includes all the information you need to succeed with any of the methods you choose Author is the founder of EpicGardening.com (400,000+ uvpm, 16,000+ @ Twitter, 80,000+ Instagram, 6,000+ email list)

Key Campaign Activity Target home and garden media as well as media that covers millennial home/apartment livinhg Utilize/leverage EpicGardening.com to push book content Sales support for B2B garden center store efforts

Consumer Marketing: Quarto Knows social media push Video trailer Quarto Knows B2C email campaigns Giveaways at Goodreads, select blogs and websites

Publicity/Media:

National Magazines, Gardening/Gardening Coverage: Fine Gardening, House Beautiful, Birds & Blooms, Martha Stewart, Bungalow, Su Casa, Country Gardens, Cottages & Bungalows, Horticulture Magazine, Garden Design, American Gardener, Coastal Living Better Homes and Gardens, Southern Living, Nature’s Garden, Birds & Blooms, Country Woman, Fine Gardening, Mother Earth Living, Sunset Magazine, Living the Country Life, Garden Gate, Organic Life, Garden Design, Cottage Life, Country Gardens, Country Woman

Blogs and Websites (Gardening):  GardeningKnowHow.com Mother Earth News, Savvy Gardening, Empress of Dirt (Canada), In the Garden , Gardenista, Garden Therapy, Kiss The Earth, Penn Live Blog, Diggin’ In, HGTV Garden Blog, Let's Get Dirty, Gardening Gone Wild

Major emphasis on city/urban lifestyle-focused media such as Apartment Therapy, HGTV.com, Wall Street Journal, New York Times, Forbes Online, Parade, Uptown, Upper East Side Magazine, TriBeCa Magazine, Town & Country, regional and city-specific outlets

Daily Newspapers with Gardening Coverage: Akron Beacon Journal, Arizona Daily Star, Atlanta Journal-Constitution, Chicago Tribune, Cleveland Post, Connecticut Post, Dallas Morning News, Denver Post, Detroit Times, Houston Chronicle, Miami Herald, Minneapolis Star Tribune, Portland Press-Herald, Oregonian, Orlando Sentinel, Philadelphia Daily News, Philadelphia Inquirer, Pittsburgh Post-Gazette, Sacramento Bee, San Francisco Chronicle, Seattle Times, Toronto Star, Wall Street Journal, Winnipeg Free Press

Syndicates & Wire services: Associated Press, Knight Ridder, Tribune Media Services, Regional Magazines with Home & Garden Coverage: Midwest Living, Southern Living, Sunset, Northern Gardener, Texas Gardener, Alabama Gardening, Carolina Woman, Triangle Gardener, Cleveland Magazine, Columbus Monthly, Garden Center/Wholesalers media: Green Profit, Grower Talks, Nursery Management, Floral Management Landscaping Trade Media: Land8 (website), Turf, Landscape Architecture Magazine, Landscape Contractor, Total Landscape Care, Lawn & Landscape, Landscape Management, SCAPE, LAND Online, Places Journal, The Dirt, Landscape Business,

Book Trade:  Library Journal, Publishers Weekly, Booklist, Bookish, Shelf Awareness

Radio – Local & Syndicated Programs: You Bet Your Garden/Philadelphia (and national NPR syndication), Bob Tanem In the Garden/ San Francisco, Garden Talk/San Francisco, Joy In the Garden/Vermont, In the Garden/Memphis, Mike Nowak/Chicago, Garden Life Radio