Flower Fix
Modern arrangements for a daily dose of nature
by Anna Potter
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Pub Date May 30 2019 | Archive Date Jun 20 2019
Quarto Publishing Group - White Lion Publishing | White Lion Publishing
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Description
Blousy blooms, speckled branches, rich foliage, and delicate petals; nature has the power to inspire and energize, calm and soothe, focus and still. Anna has harnessed this magic with 26 tailor-made combinations of flowers to bring a floral boost to your home, no matter what your mood.
With easy-to-find seasonal blooms, found items such as twigs and dried fruit, and any assortment of containers, discover how simple it is to bring a little bit of nature’s mystery into the everyday. Spanning all seasons and including both larger installations and smaller, simpler projects, there is something for anyone looking to play, experiment, and create atmosphere with flowers.
Get your daily flower fix with these and more inspiring arrangements:
- Inspire Playfulness is a spring arrangement to bring joy, featuring lilac, roses, ranunculus, poppy, narcissi, and forget-me-nots.
- Flowers for Gratitude is a mix of summer’s bounty to inspire thankfulness, including garden rose, daucus, echinacea, and chocolate sunflower.
- Find Beauty in the Everyday is a colorful arrangement to bring a fresh perspective, featuring autumn foliage, hydrangea, dahlia, crab apple, and rosehip.
- The Shape of Self-Expression is a circular wreath design to express individuality, with holly, lamb’s ear, yellow holly berries, twigs and dried seedheads, and ivy berries.
Be led by the flowers, foliage, stems, follow their shapes and form, feel their weight and heft to create versions of these gorgeous arrangements that are uniquely your own.
Marketing Plan
Key Selling Points: This book reinvents the traditional ‘flower arranging’ book through its on-trend, light-hearted design and approach A well-established area of publishing, with key demographic in book shops, as well as non-traditional outlets and wide selection of support for publicity and marketing outlets. Uses atmospheric photography to provide a painterly feel and a different offering to a well-published area. Connect with photographer, India Hobson, for promotion (22.2K Instagram followers)
Key Campaign Activity Pitch to the Floral/Domestic Lifestyle and Mindfulness community Promote the book through the author website and social media Work with Anna Potter on guest posts featuring her new book
Trade Review: Library Journal, Publishers Weekly, Shelf Awareness
Publicity/Media: Consumers and Review Coverage: Martha Stewart Online, Gardenista, Better Homes and Gardens, Real Simple, Brit + Co, Country Living, House Beautiful, Epicurious, Yoga Journal, Mind Body Green, The Spruce, Mindful, Apartment Therapy, In Style, My Domaine, Sunset Magazine, Well + Good, Flower Magazine Online, The Blissful Mind, Elite Daily, Floret Flowers, The Cut, Design Sponge, Architectural Digest, Food 52
Available Editions
| EDITION | Other Format |
| ISBN | 9781781317884 |
| PRICE | $29.95 (USD) |
| PAGES | 208 |
Average rating from 29 members
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