Mind, Body, Bump

The complete plan for an active pregnancy - Includes Recipes by Mindful Chef

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Pub Date May 02 2019 | Archive Date Jul 11 2019

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Description

Power up your pregnancy with this unique prenatal training plan. 

Keeping active throughout pregnancy is incredibly beneficial for both you and your baby, helping to alleviate less glowing symptoms, aid labour and postnatal recovery, as well as contribute to healthy fetal development. 

Fitness guru Brit Williams has developed month-by-month workouts to support your body and bump at every stage of your pregnancy. Adaptable for all fitness levels, these exercises can be practised at home, outside in the park or in the gym with a few items of equipment or just your own bodyweight. 

With lifestyle advice including tips on mental wellbeing, sleep and nutrition, reading this book is like having a personal trainer and cheerleader by your side on every step of this rewarding journey. 

Power up your pregnancy with this unique prenatal training plan. 

Keeping active throughout pregnancy is incredibly beneficial for both you and your baby, helping to alleviate less glowing symptoms...


Marketing Plan

Key Selling Points:

Strength training helps to support the body throughout pregnancy, reducing the risk of common pregnancy ailments as well as facilitating labor and post-natal recovery. It has also been proven to reduce fatigue and promote greater wellbeing throughout pregnancy.

Also offers lifestyle advice for expectant moms, including recipes from the Mindful Chef (35.1k Instagram followers).   

Author is offering an online video subscription to the workouts with purchase of the book. This will be managed by the author through Vimeo subscription; there will be two exercises per trimester available.  

A flexible workout format allows for adaptations to suit different levels of fitness, from beginner to advanced, and all exercises can be practiced at home or in the gym with a few items of simple equipment.

Key Campaign Activity


Outreach to pregnancy, mothering, and doula organizations 

Review copy push to editors at top health and parenting online publications 

Pre-publication: Long lead media outreach Feature on NetGalley    

Trade: Submit for review in Publishers Weekly, Shelf Awareness, Booklist and Foreword Reviews  

Library: Submit for review in Library Journal Display at ALA Annual and Midwinter Conferences  

Consumer: Outreach to top pregnancy blogs: the bump, Healthy4Mom, Oh She Glows, MindBodyGreen, , SheKnows, Well+Good  

Publicity/Media: Longlead pitch to ADDitute Magazine, Babytalk, Child, Fit Pregnancy and Baby, Parenting, Parents, Women’s Health  Review copy push to top national health editors, including Chicago Trib, LA Times, NYTs, Parade, WashPost  Review copy push to top mothering and health sites: thebump, EverydayHealth, Health, Healthy4Mom.org, pregnancy.com, youandyourfamily.com, YahooHealth  Promotional outreach to natural lifestyle sites and Fitness media including:  Shape, The Glow, Well + Good, MindBodyGreen   

Key Selling Points:

Strength training helps to support the body throughout pregnancy, reducing the risk of common pregnancy ailments as well as facilitating labor and post-natal recovery. It has also...


Available Editions

EDITION Other Format
ISBN 9781781318584
PRICE $22.00 (USD)
PAGES 192

Average rating from 2 members