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Right now, men over the age of 50 are one of the unhealthiest groups in the nation. Facing high mortality rates, many of their leading causes of death are preventable. In Crack the Code, healthcare executive and men’s health advocate Louis Bezich presents an unconventional, motivation-based approach to health for men in this age bracket, illustrating ten simple steps for creating and maintaining a healthy lifestyle.
The secret sauce of male motivation outlined in Crack the Code is derived from a nationwide survey of 1,000 healthy-living men. Bezich translates his findings into strategies and tactics with actionable exercises. Personal stories from interviews and focus groups add practical insights and emotion that engages readers. A discussion of relevant theories from psychology, management science and the fields of decision making and behavior change anchor the model in a context of well-established thinking. Crack The Code concludes with a call to action for a new culture of men’s health, outlining a confluence of social, economic and political factors in the US and beyond that represent a tipping point where healthy behavior among 50 plus men will become the new norm.
A Note From the Publisher
Author is available for interviews, blog tours, autographed tours, autographed book giveaways, contests, and book club discussions.
About the Author:
An executive for over 40 years in the public and private sectors, Louis Bezich currently serves as a Senior Vice-President with a major health care system. He is an adjunct professor in the Graduate Department of Public Policy and Administration at the Camden Campus of Rutgers University and sits on various public, non-profit and corporate boards.
Bezich has published numerous articles in the field of public administration and health and is a contributing author to Corporate Lawbreaking and Interactive Compliance, edited by Jay A. Sigler and Joseph E. Murphy. He holds a master’s degree in public policy from Rutgers University, a bachelor’s degree in social science from the University of Tampa and is a graduate of Harvard University's Program for Senior Executives in State and Local Government. "Crack The Code" is his first book.