Key Selling Points: Andy Schneider, the Chicken Whisperer, is a respected chicken keeping authority with a committed following. "Zero-Waste" is trending. The first book on the market to offer chicken keepers guidance on zero-waste chicken keeping, which is an often cited goal of getting into chicken keeping.

Key Campaign Activity Coverage at home & garden, rural/green living/sustainability outlets and subject-specific blogs and websites Utilize author’s platform and reach: 225,000 followers at Facebook, Backyard Poultry radio show, Chicken Whisperer Magazine, Chicken Whisperer Tour, mailing lists, etc. Create videos using author, book content to use at You Tube and at Facebook Book giveaways via gardening, rural living blogs and websites; QPG blogs, social media events, and supporting blogs Feature in QPG B2C and B2B email campaigns  

Consumer: Quarto Knows social media Video trailer Feature in Quarto Knows  B2C email campaigns; feature in B2B campaigns to garden centers, wholesalers, etc. Giveaways at Goodreads, key blogs and websites Build awareness and pre-orders via author's classes – supply with postcards to give out prior and post-pub date.  

Publicity/Media:

National targets to include farming, poultry and rural living magazines Chickens Magazine Backyard Poultry, Mother Earth News, Grit, Modern Farmer, Poultry Times, Farm Life, Countryside, Small Farm Today, Mother Earth News, Grit, Capper’s Farmer, Mary Jane’s Farm, Urban Farm, Modern Farmer, Country Living, Back Home Magazine, Small Farm Today, National Media –Organic Gardening, Urban Farm, Hobby Farms

National gardening and related media that covers backyard poultry: Horticulture Magazine, Garden Design, American Gardener, Coastal Living Better Homes and Gardens, Southern Living, Nature’s Garden, , Mother Earth Living, Sunset Magazine, Living the Country Life, Garden Gate, Organic Life, Garden Design

Daily Newspapers with home & gardening coverage – Major Markets: Dallas Morning News, Associated Press, Wire services: Knight Ridder,  Tribune Media Services, Chicago Tribune, Houston Chronicle, Sacramento Bee (heavily syndicates gardening content to multiple markets), Miami Herald, Philadelphia Inquirer, San Francisco Chronicle, Los Angeles Times (heavily syndicates gardening content to multiple markets), Pittsburgh Post, Minneapolis Star Tribune, Arizona Star, Denver Post, Atlanta Journal Constitution

Daily Newspapers: Akron Beacon Journal, Arizona Daily Star, Atlanta Journal-Constitution, Chicago Tribune, Cleveland Post, Connecticut Post, Dallas Morning News, Denver Post, Detroit Times, Houston Chronicle, Miami Herald, Minneapolis Star Tribune, Portland Press-Herald, Oregonian, Orlando Sentinel, Philadelphia Daily News, Philadelphia Inquirer, Pittsburgh Post-Gazette, Sacramento Bee, San Francisco Chronicle, Seattle Times, Toronto Star, Wall Street Journal, Winnipeg Free Press

Syndicates & Wire services: Associated Press, Knight Ridder, Tribune Media Services