Key Selling Points: Author runs one of the most popular online crystal schools and has a strong following with over 80K Facebook fans and a weekly newsletter audience of 56K. The author is also developing an online monthly lunar circle and mentorship program. This book will be required reading for that. Well+Good has named lunar rituals as one of the top wellness trends for 2018. The rising interest in all things moon seems to be driven by the recent wave of the women’s empowerment movement and the popularity of key MBS influencer/author of Material Girl/Mystical World Ruby Warrington’s online “Moon Club” which has thousands of members. NYC healers du jour, Deborah Hanekamp and Alyson Charles also have monthly moon rituals which sell out regularly. Crystals are being looked at as “the” accessory or tool in the burgeoning wellness movement. Fitness phenom Taryn Toomey made news when she had the floor of her studio embedded with crystals to set the energy of the space while crystal expert Colleen McCann is Goop’s resident shaman-on-call dispensing crystal bags and crystal healings to Gwyneth and staff.  

Key Campaign Activity Longlead feature pitch to top MBS outlets  

Trade: Review copies to Library Journal, Publishers Weekly, Retailing Insight Magazine  

Retail: Review Copies Consumer: Work with Author to promote to her audience through website and social (facebook: 85k, website: uvm 21k). Provide book information, discount codes, promotional copies for use, and repost when we can. Connect with other strong crystal authors (Judy Hall, Athena Perrakis) for possible cross promotion Pitch to MBS media, such as mindbodygreen, Spirituality & Health, goop, Yoga Journal, Well+Good, etc. Pitch to lifestyle outlets, such as Vogue, Elite Daily, NYT/SanFran Chron/LA Times lifestyle sections, Refinery29, etc Pitch, with lunar angle, to witch/Wiccan/MBS-feminist outlets such as Luna Luna (run by Quartoauthor Lisa Marie Basile), Witches & Pagans, SageWoman, etc. Pitch for radio/podcast interviews at Dr. Jeanette, Dr. Pat, Tarot Lady, etc.