Key Selling Points:  Bold and colorful first atlas of the USA.   Maps show state borders, cities, cultural features, animals, natural wonders and famous landmarks.   Each map includes "sight-seeing" features and a Fast Facts panel. 

Publicity:  Pitch to homeschooling magazines  Pitch to National Geographic for inclusion in online resources  Pitch to outlets focused on social studies  Pitch to National Council for Geographic Education (NCGE) for inclusion in newsletters and children’s activities (including K-12 resources list)  Targeted outreach to kidlit bloggers and bookstagrammers focused on illustration 

Trade & Consumer  Promote during Geography Awareness Week (November 2019) in conjunction with the organization Start With a Book  Tee up for Independence Day (July 2020)  Create a “My First” books sell sheet    Create an “Atlas” sell sheet  Create an “Earth Science” sell sheet  Add to “Geography” sell sheet 

School & Library   Submit for all eligible awards   Promote at School & Library shows   Display at shows and include in educator email  Select mailing to education/librarian contacts Create a Teacher Guide