Key Selling Points: Celebrating Barbie's 60th Anniversary! Housed in a vintage-style carrying case with clasp and handle. Includes double gatefold with historic timeline.

Key Campaign Activity Pitch all pop culture & mainstream media, parenting & mom blogs, women-centric blogs, magazines, podcasts; toy and collectible media Possible tie-in with Mattel’s marketing campaign Quarto Knows consumer email campaign Heavy emphasis focus on Fall 2019/Holiday gift guides especially parent/mom blogs  

Consumer Marketing: Quarto Knows social media push Quarto Knows B2C email campaigns Giveaways at select blogs and websites  

Publicity/Media:

Toy & Collectible media: Dolls, Doll Collector, The Toy Book, Toys & Family Entertainment, Playthings, A Mighty Girl, Best Toys Guide, Cool Toy Review, DaDa Rocks, The Bloom Report, Figures.com, Action Figure Digest, Action Figure Insider, A Mighty Girl, American Craft, Best Toys Guide,  Toy Farmer, Teddy Bear & Friends, Dollhouse Miniatures, Glimpse Reviews

Mom, Parenting, Women’s Media, Blogs: Classy Mommy, Everyday Family, Gay NYC Dad, Hustle Mom Repeat, In the Know With JoJo, A Mom’s Take, Woman’s Day, San Diege Family Magazine, Creative Child, At the Picket Fence, The Artful Parent, Parent, Family Life, It Takes A Village, Brought To You By Mom

Short and long lead publicity targets – pop culture, entertainment, outlets: Entertainment Weekly, US Weekly, Time, Newsweek/Daily Beast, Vanity Fair, Wall Street Journal, Playboy, GQ, Esquire, Vulture, Huffington Post, Los Angeles Times, New Yorker, New York, Gotham, New York Times Weekly, USA Today, People US, Parade, Readers Digest, AARP, Salon, Huffington Post, Slate, airline magazines

Additional Pop Culture Blogs & Websites: A/V Club, Cinemablend, Salon.com, Flavorwire, Pop & Hiss, Pop Noise, PopWatch, Pop Culture Safari, Daily Beast, Vulture, PopMatters