Barbie Forever

Her Inspiration, History, and Legacy (Official 60th Anniversary Collection)

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Description

Barbie Forever: Her Inspiration, History, and Legacy presents a detailed, fully authorized portrait of this beloved doll through all-new interviews, original sketches, vintage photos, advertisements...

Marketing Plan

Key Selling Points: Celebrating Barbie's 60th Anniversary! Housed in a vintage-style carrying case with clasp and handle. Includes double gatefold with historic timeline.

Key Campaign Activity Pitch...

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