Eff This! Meditation

108 Tips, Tricks, and Ideas for When You're Feeling Anxious, Stressed Out, or Overwhelmed

by Liza Kindred

This title was previously available on NetGalley and is now archived.

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Pub Date Oct 22 2019 | Archive Date Oct 24 2019

Quarto Publishing Group - Rock Point | Rock Point

Health, Mind & Body | Religion & Spirituality

Talking about this book? Use #EffThisMeditation #NetGalley. More hashtag tips!

Description

Are you stressed out, anxious, or overwhelmed? Get out of the storm swirling in your head—and into the peaceful place inside you. Eff This! Meditation will help you let that crap go…with 108 hands-on practices rooted in humor, love, straight talk, and a deep respect for the foundational teachings of Buddhism. If you’re ready to throw your hands in the air and yell “Eff This!” you are not alone—and this book can help.

You already know that you should meditate, and that meditation will make you happier and healthier. But you’re tired and irritated, and every time you try to meditate, your mind races and you can't stop thinking about that jerk at work. If this describes you, then this might be just what you need. This is not a joke, this is real meditation—and really effective practices—for everyday life. This book is a reference for you to come back to again and again. Integrate these tips into your daily life, or pull it off the shelf when you need a boost.

Learn to celebrate the small victories in life with a “to done” list. Release yourself from phone addiction with a digital detox plan. Get your body out of stress mode by practicing diaphragmatic breathing. Be transported, and open your heart with a pick-me-up playlist. These are just a few of the simple, practical strategies that will help you find your center.

Eff This! Meditation is a Shamatha (mindfulness-awareness) practice rooted in radical compassion for self, and presented in 108 tips, tricks, and ideas. They are all centered on the idea that, as humans, we might not be “finished,” but we are complete. Everything you need to attain enlightenment is already contained within you, and you can use meditation—and these practices—to connect with it.

The book offers 108 exercises, organized by the amount of time you have to help you respond to your current effing context.

There are a number of ways you can dive into the book:

Read it all the way through
Flip through and mark what seems interesting
Try all of the techniques, one by one
Grab the book in a panic and thumb through until something sticks out
Open the book to a random page and do that thing
However the eff you want; it’s your book now

The Live Well series from Rock Point invites you to create a life you love through multiple acts of self-discovery and reinvention. These encouraging gift books touch on fun yet hardworking self-improvement strategies, whether it’s learning to value progress over perfection, taking time to meditate and slow down to literally smell the roses, or finding time to show gratitude and develop a personal mantra. From learning how to obtain more restful sleep and creating a healthy work/life balance to developing personal style and your own happy place, the Live Well series encourages you to live your best life.

Other titles in the series include: Progress Over Perfection; Find Your Flow; Be Happy; Seeking Slow; Finding Gratitude; The Joy of Forest Bathing; Find Your Mantra; It Had to be You; Men’s Society; Genius Jokes; The Calm and Cozy Book of Sleep; Beating Burnout; Ayurveda for Life; Choose Happy; and You Got This.

Marketing Plan

Key Selling Points: The overarching message is this: we are complete, just not finished. The world is stressful, and we are all doing our best –– so here's some hands-on ways to do that. No judgement, and nothing is broken; just offering some friendly assistance. A highly practical and easy to use; readers can come back to it again and again. It is organized by amount of time a tip takes, as well as the coping mechanism that a reader may be using. A hands-on manual for living in today's stressful world. Inside are 108 tips, tricks, and ideas: practical, actionable, and often zero-cost ways to feel more grounded, less stressed, and maybe even a tiny bit more at peace.

Key Campaign Activity Target media outlets in MBS, Womens, Lifestyle Leverage author presence and connections

Trade: Finished Advances

Retail: Finished Advances, Netgalley

Promotion: NetGalley Pitch to MBS and Buddhist outlets such as Mindful, Tricycle, Shambhala Sun, Natural Awakenings, Insider, Yoga Journal, MindBodyGreen, Healthyish, Well + Good, etc Pitch to women’s and lifestyle outlets with beginner meditation angle (way to destress in stressful times), such as Bust, Bustle, Broadly, Cosmopolitan, Vogue, Refinery 29, Huff Post, etc Pitch to major newspapers/general outlets such as NY times, San Fran Chronicle, USA Today, Newsweek, etc Work with author for local (NYC) events at MNDFL, ABC Carpet & Home, etc Outreach to NY media for interviews, such as Time Out NY, Good Day NY, etc Pitch for podcasts such as Wisdom, 10% Happier, etc. Leverage author social media (Instagram: 9k, twitter: 10.6k) Leverage author connections – very connected in the mindfulness community, and expects various friends/colleagues/acquaintances can help with promotion (Lodro Rinzler, for instance).