Key Selling Points:  On-the-page travel for kids, featuring 12 jam-packed city scenes, bursting with detail  Encourages children’s knowledge of and interest in the world around them  Each spread features one vibrant scene as well as a page of vignettes and things to spot 

Publicity:  Pitch to homeschooling magazines  Pitch to media focused on urban living  Pitch to National Geographic for inclusion in online resources  Pitch to outlets focused on social studies  Pitch to National Council for Geographic Education (NCGE) for inclusion in newsletters and children’s activities (including K-12 resources list)  Targeted outreach to kidlit bloggers and bookstagrammers focused on illustration 

Trade & Consumer  Promote during Geography Awareness Week (November 2019) in conjunction with the organization Start With a Book  Create an “Atlas” sell sheet  Create “search and find” sell sheet  Add to “Geography” sell sheet  ​Loop giveaway across Bookstagram community to mirror a "worldwide" tour

School & Library   Submit for all eligible awards and state reading lists  Promote at School & Library shows   Display at shows and include in educator email  Select mailing to education/librarian contacts